Send With Confidence
Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise.
Time to read: 6 minutes
“Come to the table representing the recipient. You are going to know what will best serve them," says Guest.What also helps us is having a pre-determined hierarchy for marketing content. For us, that means the subscriber always comes first, so any internal communications or material that is not in the subscriber’s best interest does not take priority.
“Don’t reinvent the wheel! If content converts, reuse and repurpose as much as you can," Guest explains.Reusing or borrowing content gets a bad rap, but we’re not suggesting sending the same email more than once (in fact, we’re very much opposed to that idea). It is, however, a great idea to reuse content across the campaign.
“Having a solid pre-send checklist, gets you to a comfortable place of pressing send faster," shares Guest.We’ve found it helps to have a pre-send checklist that we can cross-check to get the email out the door more efficiently and with fewer errors. View a sample pre-send checklist here.
Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise.