Articles by Jill Guest


As Inbound Marketing Manager at SendGrid, Jill works to ensure we deliver marketing email that educates, inspires, and delights our friends and customers. Her passions include intelligent email design, developing her beer palette, and exploring the great state of Colorado.

Browser Testing – All Email Clients are NOT Created Equal

Best Practices

Even a novice email marketer knows how critical testing is to their success. But when we think of testing, what comes to mind is typically an A/B or multivariate test, designed to give the marketer insight into what subject line, from address, or call to action most resonates with their recipient. This type of testing […]


3 Ways Attending SendGrid Delivered Will Step Up Your Email Game

Events
SendGrid-Delivered-International

In case you haven’t heard, the SendGrid Delivered tour that’s been to 9 cities across the US and Europe, is expanding to another 9 cities before the end of the year! We’ve helped hundreds of developers, entrepreneurs, and marketers step up their email game so far, and we’re looking forward to connecting with you at […]


SendGrid Delivered Goes International

Events
SendGrid-Delivered-International

After presenting in 6 cities across the US (NYC, San Francisco, Denver, Austin, Seattle, and Boston) we are thrilled to be taking our SendGrid Delivered tour across the pond in June. Our travels will bring us to London (June 4) Berlin (June 7) and Paris (June 11). So why should you join us on this […]


SendGrid Greets Fellow Inbox Insiders at SendGrid Delivered Seattle

Events
SendGrid-Delivered-logo

After a successful run in Austin, TX in February, the SendGrid Delivered Tour made its second stop of the season out in Seattle. The nine towering stories of books at the Seattle Public Library served as the perfect backdrop for this round of email deliverability chats. We had a full day of engaging sessions, real-time […]


SendGrid Delivered Scores a Touchdown in Austin

Events
SendGrid-Delivered-logo

SendGrid Delivered’s spring tour started off with a bang in Austin last week. Longhorn fans were in luck—we hosted the event at Texas Memorial Stadium’s Centennial Suite that overlooks the field. A pretty exciting background to inspire our email deliverability chats! We started the day off with a fun networking lunch before introducing our CEO, […]


Customer Success Story: B2B Crowdsourcing Service, Olapic Achieves 95% Delivery Rate with SendGrid

Company, Product

Olapic is a social photo crowdsourcing service that helps major brands like The New York Daily News, New York Giants and Mashable leverage the power of data from multiple photo-sharing sites such as Facebook, Twitter and Instagram.

Olapic currently sends 60,000 emails per month to fans on behalf of their clients whose photos have been selected for sharing on their corporate websites. Since it creates a sense of excitement for fans to have their photos posted on, for example, the New York Giants website, it’s important for those emails to be delivered to fan inboxes. However, poor deliverability and zero visibility into their email metrics with their previous provider prompted them to make change.   Read More ›


SendGrid Delivered 2012 Wraps Up in Denver

Company, Events
SendGrid Denver_Jim

SendGrid Denver has now been open for about a month and already, we’ve seen a huge crowd at the Denver Startup Crawl, an intimate lunch and learn with a presentation from our CEO on investing in startups, and an engaged group of entrepreneurs at SendGrid Delivered. With all the involved members of the local tech […]


Customer Success Story: Developer Marketplace, Binpress Spends 97.5% Less Time Administering Email With SendGrid

Best Practices, Company, Product

Binpress, a discovery service for high-quality source-code packages for developers, was already aware of the headaches associated with email delivery when they first started their company. They started as a web shop and as part of their services, deployed email on behalf of their customers. It was then they learned how important email delivery was to the success of their campaigns and how time consuming managing it could actually be.  So, when they opened the doors to Binpress, the founders started with a key premise in mind – look for a cloud based service that could easily integrate with their systems yet seamlessly and flawlessly manage their email so they wouldn’t have to. Read More ›


Customer Success Story: IndiGo Car Hire Increased Revenue by Improving Their Delivery Metrics

Company, Product

IndiGo Car Hire specializes in providing U.K. car and van hire at over 17,000 holiday destinations worldwide including Spain, France, Dubai and the USA.  They send over 300,000 emails per month delivering sales promotions, reservation confirmations, modifications and cancellations. As a broker, they rely on email to help earn new business and drive ongoing customer loyalty.  However, low delivery rates were negatively impacting their sales and retention rates. Read More ›


Denver, Don’t Miss Out on SendGrid Delivered this Thursday!

Events

All good things must come to an end; as is true with this year’s stops on our national tour, SendGrid Delivered.  Our email experts have been traveling the nation and have had a great time connecting with our customers, educating developers, marketers, and founders about the changing world of transactional email, and working one-on-one with event […]