SendGrid Buyer's Guide
Everything You Need to Know About SendGrid
Choosing an email service provider (ESP) is an important task: you entrust your ESP with your email that you rely on to acquire, engage, and retain customers. You deserve a partner you can count on to help you send your email with confidence.
This Buyer’s Guide outlines the benefits of choosing SendGrid to be your trusted partner. We know that there are many ESPs hungry for your business. Read on to learn about the solutions and services that set us apart so you can make an informed choice.
SendGrid pioneered the cloud-based email industry, solving the acute pain of email delivery at scale for over 80,000 paying customers worldwide. We invest in a large team of experts to ensure we’re always on the cutting edge of what’s next, and we make that intelligence actionable for you.
To get a jump on the latest in the email industry, check out some recent blog posts from our VP of Industry Relations, Len Shneyder.
As a customer, you’ll benefit from our relationships with key email ecosystem influencers, including inbox service providers, data providers, and more. This ensures you’re never caught flat-footed by industry changes, and have an influential advocate in your corner.
Most companies hire just one email expert to manage the complex and ever-changing email deliverability protocols. With SendGrid, we have a team of over 100 expert deliverability, compliance, and engineering personnel dedicated to staying on top of all email issues, so you don’t have to.
Rest assured that you have people in your corner when it matters most. We have a global team of technical support engineers who are available 24/7/365 to assist via live chat, phone, and email.
While other ESPs may tout high deliverability percentages, we know that every sender is unique and getting to the inbox is a collaborative effort. With SendGrid, you can trust we’re continuously optimizing the performance of emails sent over our platform through advances in compliance, our Mail Transfer Agent (MTA), and security. We also empower you to maximize your own deliverability with access to our experts, tools, and resources.
Quick and easy setup means you can start taking advantage of your ESP investment sooner. From determining the best IP address infrastructure to making sure all available feedback loops are in place, our team will act as an extension of your email implementation team to help you get up and running smoothly. We will also walk you through authentication setup, including SPF, DKIM, and DMARC, so you can be sure your emails are meeting all industry best practices.
At SendGrid, we know that delivered does not necessarily equal inbox and if your customers aren’t seeing your emails in their inbox, they won’t engage. Our Customer Success and Professional Services teams will work with you to ensure your delivery is optimized and emails are reaching, and staying in, the inbox through ISP monitoring and outreach, reputation monitoring, and spam filter testing.
Sending large volumes of email is complex. The more email you send, the harder it becomes to scale your infrastructure, drive customer engagement, and maintain your deliverability. As your email partner, our team of expert compliance and deliverability coaches will help you to grow your email program while improving your bottom line.
Whether you’re a startup sending your first emails or an enterprise company messaging the world, SendGrid is more than up to the task. Our proprietary cloud-based MTA offers unparalleled processing speed and throughput and powers more than 100 billion emails each month; it’s why we’re trusted by leading senders like Uber, AirBnB, eBay, and Spotify.
Need to scale up or down in a given month? Not a problem. We offer flexible plans with right-sized features and tools to make sure you’re paying for exactly what you need.
The SendGrid API was built to provide powerful, reliable email delivery you can trust. Whether you’re sending password resets, billing receipts, or in-app message notifications, SendGrid’s customizable API will help you:
SendGrid allows you to categorize email campaigns and track statistics in real time. Your email analytics are available via our dashboard and API so that you can connect your deliverability to response rates.
Transactional emails are automatically sent when a customer or user takes an action with your application, website, or with their account. SendGrid users can send these forms of messages through our API, SMTP Relay, or user interface.
Learn more by visiting our transactional email page.
We provide you with:
SendGrid Marketing Campaigns was built for marketers who have big goals and limited time to achieve them. Whether you’re working to drive acquisition, engagement, retention, or all of the above, Marketing Campaigns helps you:
Marketing Campaigns also provides you with:
SendGrid Expert Services will work with you to ensure your SendGrid account is properly set up, serviced, and that you are getting the business results you expect. As one of the largest and most trusted email delivery platforms in the world, you can be confident SendGrid services are providing you with the expert advice and support you need to drive email engagement and growth.
SendGrid Expert Services range from one-time customer Onboarding Services to custom Email Delivery Consulting and ongoing Expert Managed Services. All SendGrid Expert Service offerings provide you with:
SendGrid is able to uniquely meet the needs of both your development and marketing teams. By choosing SendGrid, your transactional and marketing email stays under one roof, allowing for increased collaboration, fewer vendors to manage, and a partner who understands and serves your entire email program.
We empower our customers to send with confidence. We provide numerous resources that can help you become an excellent sender. Take advantage of our expertise by visiting:
We have experienced representatives who can answer all your questions about our email platform and offerings. Contact us to learn how SendGrid can help your business.
Visit our Documentation to preview how our technology can integrate with your system.
SendGrid helps you focus on your business without the cost and complexity of owning and maintaining an email infrastructure. We help with all technical details (from whitelabeling to DKIM) and offer world- class deliverability expertise to help your emails reach the inbox. And with a full-featured marketing email service that offers an intuitive workflow, effortless list segmentation, and actionable analytics, all of your email needs are met in one simple platform.