Send With Confidence
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Time to read: 8 minutes
We recommend removing any recipients that have not engaged in the last 6 months.You can fine-tune this window for your business, but 6 months of no engagement is likely a sign that your recipient no longer wants your email or that address is no longer active.
Developing a blog has great long term benefits, but only if you plan to regularly work on it.If you don’t have the time to manage a blog, consider creating an email newsletter. While the newsletter won't drive traffic, it's a great tool to engage your customers especially when they can't come into your store. You could send it weekly, biweekly, or monthly as long as it’s consistent.
Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise.