Access free advice from SendGrid and other industry experts on how to improve your email communication strategies and drive engagement with your subscribers.

The Art and Science of Email Marketing

Making it to the inbox requires a little bit of art and a little bit of science. Join us as our Content Marketing and Delivery Consulting Teams share best practices for your email marketing program and explain the delivery science behind why you should be doing them.

We’ll share:

  • Debunked email marketing myths
  • Fresh experiments to test in your program
  • Real-world examples from our Delivery Consulting Team’s experiences
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Data Talk – Putting SendGrid’s Global Email Benchmark Report to Use

Our Data Science and Content Marketing Teams are partnering to deliver a live webcast to dive into the data from our Global Email Benchmark Report and discuss takeaways for your email program.

You’ll learn:

  • How to put the data to work to improve your email program
  • How the team decided on which metrics/industries to include in the report
  • Unexpected insights (Health/Fitness emails are read on mobile devices 72% of the time)
  • How to create personas from the data
  • The relationship between engagement and sending frequency
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Delivery Panel Power Hour

Deliverability AMA Registration Hero

In this “Ask Me Anything” webcast, our Delivery Consulting Team answers 20+ of your most pressing email deliverability questions, like:

  • “What’s the difference between IP and domain reputation?”
  • “How do I whitelabel my account?”
  • “In your opinion, what’s the easiest thing I can do to improve my deliverability?”
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Spring Cleaning

It’s that time of the year again! We’re talking about dusting off the cobwebs and diving head first into the far corners of your email program you haven’t tended to in a while. We’re teaming up with BriteVerify to talk about email tips regarding:

  • Keeping your email list clean of bad addresses
  • Refreshing your content
  • Updating your templates
  • Tracking your email campaigns
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Email Marketing Mistakes

An ugly truth about email marketing that veterans know and newbies will soon find out is that if you haven’t made a mistake yet…you will. We’re all human, so prepare for the worst by joining our email marketing team as they discuss:

  • Common email marketing mistakes
  • Damage control (What should you do?)
  • Our pre-send checklist to help you stay on top of the details…and out of trouble
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Stellar Email Marketing: A/B Testing and CTAs

If you want to rocket your email engagement metrics out of this world, you won’t be able to do it without a solid A/B testing plan and strong calls to action (CTAs). With a foundation in A/B testing and the knowledge of how to craft killer, compelling CTAs, you’ll be ready to rock your email program in 2016! Learn:

  • What an A/B test is and how to build one
  • What constitutes a good test
  • How to create compelling CTAs
  • How to avoid common CTA mistakes
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Delivery Download 2015

If your email doesn’t make it to the inbox, was it ever sent? Our Enterprise Delivery Analyst, Kurt Diver, will walk us through the basics of email delivery all the way up to the more advanced sending strategies that he shares when consulting for our high volume clients. Some of the ideas we’ll discuss involve:

  • Legal requirements (a.k.a. the bare minimum)
  • Email jargon demystified: DMARC, DKIM, SPF, and more
  • Segmentation strategies
  • Tools to check your sender reputation
  • SendGrid’s sender mantra
  • And so much more!
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Anatomy of a Marketing Email

When you think of what goes into a marketing email, what comes to mind? A subject line? Maybe a call to action (CTA)? What about a pre-header? Or a footer that includes your physical address?

A surprising amount of different content pieces come together to create a marketing email. The best plan of attack to ensure all your bases are covered is to know exactly what you’re going to need for a campaign ahead of time.

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CASL Compliance 101

Canada’s Anti-Spam Legislation (CASL) has been in force for almost a year now. During that time the enforcement agency under CASL, the Canadian Radio-television and Telecommunications Commissioner (CRTC), has been actively investigating and administering the law. Attend this webinar to hear from a Canadian legal expert who will provide a review of the requirements of CASL and an update on the latest CRTC enforcement activity and regulatory guidance, one year out.

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Meet and Greet: SendGrid’s APIs and Webhooks

If you’re not familiar with APIs or Webhooks this webcast is for you! Our email experts Brady Herrmann and Peter Evans will walk you through the basics of what APIs and webhooks are and what they do. Then they’ll dive into SendGrid’s product and introduce you to three of our APIs and webhooks along with use cases including our Web API, Event Webhook, and Parse Webhook.

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Great Expectations: Setting Your Email Marketing Up For Success

If there’s one practice we can’t recommend enough for a successful email marketing program, it’s setting expectations right from the start! Most spam complaints come from unexpected mail, so do yourself (and your users) a favor by making it clear what they are opting in for right at the point of sign up.

Join us as we dive into:

  • Why setting user expectations is important
  • Wha does setting user expectations look like?
  • The importance of the preference center
  • Specific examples for different industries
  • What to do if you didn’t set the right expectations
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Data Recipes for Successful Sending

You’re creating a vast amount of data around the email that you send. The more you’re able to use that data, the better your sending can become in the future. In this webcast, we’ll follow a few recipes combining SendGrid’s webhooks for collecting and distributing email data with Orchestrate’s database-as-a-service. The result are some fully-baked concepts for gaining actionable insights from your email data.

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