Webcasts

Access free advice from SendGrid and other industry experts on how to improve your email communication strategies and drive engagement with your subscribers.

Email Marketing Mistakes

An ugly truth about email marketing that veterans know and newbies will soon find out is that if you haven’t made a mistake yet...you will. We’re all human, so prepare for the worst by joining our email marketing team as they discuss:
-Common email marketing mistakes
-Damage control (What should you do?)
-Our pre-send checklist to help you stay on top of the details...and out of trouble

Stellar Email Marketing: A/B Testing and CTAs

If you want to rocket your email engagement metrics out of this world, you won’t be able to do it without a solid A/B testing plan and strong calls to action (CTAs). With a foundation in A/B testing and the knowledge of how to craft killer, compelling CTAs, you’ll be ready to rock your email program in 2016! Learn:
- What an A/B test is and how to build one
- What constitutes a good test
- How to create compelling CTAs
- How to avoid common CTA mistakes

Delivery Download 2015

If your email doesn’t make it to the inbox, was it ever sent? Our Enterprise Delivery Analyst, Kurt Diver, will walk us through the basics of email delivery all the way up to the more advanced sending strategies that he shares when consulting for our high volume clients. Some of the ideas we’ll discuss involve:
- Legal requirements (a.k.a. the bare minimum)
- Email jargon demystified: DMARC, DKIM, SPF, and more
- Segmentation strategies
- Tools to check your sender reputation
- SendGrid’s sender mantra
- And so much more!

Anatomy of a Marketing Email

When you think of what goes into a marketing email, what comes to mind? A subject line? Maybe a call to action (CTA)? What about a pre-header? Or a footer that includes your physical address?

A surprising amount of different content pieces come together to create a marketing email. The best plan of attack to ensure all your bases are covered is to know exactly what you’re going to need for a campaign ahead of time.

CASL Compliance 101

Canada’s Anti-Spam Legislation (CASL) has been in force for almost a year now. During that time the enforcement agency under CASL, the Canadian Radio-television and Telecommunications Commissioner (CRTC), has been actively investigating and administering the law. Attend this webinar to hear from a Canadian legal expert who will provide a review of the requirements of CASL and an update on the latest CRTC enforcement activity and regulatory guidance, one year out.

Meet and Greet: SendGrid's APIs and Webhooks

If you’re not familiar with APIs or Webhooks this webcast is for you! Our email experts Brady Herrmann and Peter Evans will walk you through the basics of what APIs and webhooks are and what they do. Then they’ll dive into SendGrid’s product and introduce you to three of our APIs and webhooks along with use cases including our Web API, Event Webhook, and Parse Webhook.

Great Expectations: Setting Your Email Marketing Up For Success

If there’s one practice we can’t recommend enough for a successful email marketing program, it’s setting expectations right from the start! Most spam complaints come from unexpected mail, so do yourself (and your users) a favor by making it clear what they are opting in for right at the point of sign up.

Join us as we dive into:
- Why setting user expectations is important
- What does setting user expectations look like?
- The importance of the preference center
- Specific examples for different industries
- What to do if you didn’t set the right expectations

Data Recipes for Successful Sending

You’re creating a vast amount of data around the email that you send. The more you’re able to use that data, the better your sending can become in the future. In this webcast, we’ll follow a few recipes combining SendGrid’s webhooks for collecting and distributing email data with Orchestrate’s database-as-a-service. The result are some fully-baked concepts for gaining actionable insights from your email data.

Happy New (Email) Year!

Does your new year’s resolution involve your email program? No? Okay, we understand --you don’t eat, sleep, and breathe email like us. The great news is we have an original webcast planned to start 2015 off with a bang, so we’ll give you everything you need to whip that old email program into shape along with your other resolutions!

First, we’ll take a look back at and reflect on major happenings in the email space in 2014 including the introduction of the Canadian Anti-Spam Law (CASL), privacy with email, and the rise of mobile, accompanied with best practices to follow around those changes. Then we’ll take a look forward to 2015 with email predictions!

Grow Your Email List: Learn Best Practices to Gain Engaged Subscribers

An incredibly important, but often overlooked, piece of a successful email program is email acquisition. How you obtain your email addresses goes hand in hand with who you're sending your messages to. If your recipients didn’t subscribe or opt in to a communication from you, your email program is in major trouble. Our presenters Carly Brantz, Director of Revenue Marketing, and Jillian Wohlfarth, Senior Manager of Content, will take you through the following opportunities to help you grow your list authentically:

-Optimize your opt-in pages
-Creat multiple opportunities for sign-up
-Create a stellar welcome email
-Develop valuable email content
-Implement an email preference center
-Focus on email deliverability

Holiday Sending Hacks

Your email program requires extra special attention during the holidays. In this original webcast, "Holiday Sending Hacks," our two all-star deliverability consultants Luke Martinez and Tanya Plaza share some holiday sending hacks to get your holiday email program off on the right foot. They will cover topics like:

-Pre-holiday sending tips
-Importance of preference centers
-How to save the holiday unsubscribers
-Email metrics to watch
-Staying safe during the holidays (phishing/ATO)
-What blacklist operators do to prepare for the holidays
-And so much more!

The ABCs of ISPs

As email continues to evolve, it’s important to follow the best practices that will help your email reach the inbox. At SendGrid, we communicate with ISPs to help us stay on top of issues that affect our clients’ deliverability. In this webcast, you’ll learn how to get delivered at the major internet service providers (ISPs) like Gmail, Yahoo, and Hotmail.

In this webcast, learn email deliverability...

-Strategies: Monitoring your reputation and properly authenticating your email.
-Tools: What do you even use to monitor your reputation? And specifically, what do you use to get back on track?
-Tactics: We'll break down a few of the major ISPs and give tips on how to tailor your email program to their rules.
-Results: Top tips to not only get you in the inbox, but also how to stay there!

Successfully Scaling Email: How Commissions Inc. leverages SendGrid's infrastructure to support their record setting growth

Throughout this live customer session learn about...

-How does Commissions Inc. leverage email to engage and connect their users?
-What challenges has the company faced around email?
-What were the driving KPIs that led them to SendGrid?
-Why is SendGrid critical to their success and scaling growth?
-What's next for Commissions Inc.?

Tips and Tricks to Stay Out of the Spam Folder

Staying out of the spam folder can be harder than you think! Even for senders with the best intentions, sending content that recipients are anticipating (shipping notifications, password resets, etc.), can end up in the spam folder. Spend an hour with us as Melanie Rowe, Senior Technical Account Manager, and Rob Piers, Technical Account Manager, walk you through the top ways to stay out of the spam folder and in the inbox.

In the webcast we will review:

-How to authenticate your email
-Permission Marketing and the opt-in
-CAN-SPAM and CASL
-The importance of relevancy in your content

Getting Started With SendGrid: From Signup to Your First Send

Setting up transactional email infrastructure, and hitting “send” on your first few emails can be difficult. How do you land in the inbox? What will your email look like to each of your recipients? How do you stay in the good graces of the ISPs? Luckily, SendGrid is here to answer your questions!

Join Carly Brantz, Director of Revenue Marketing, Amy Mustoe, Director of Customer Success, and Anisha Ingram, Customer Support Engineer, in their step-by-step demonstration of setting up your SendGrid account, and the deliverability advice you’ll need to be successful.

In this upcoming live demo, you’ll learn:

-How to take advantage of SendGrid’s email deliverability tools
-All the features and apps included in your SendGrid account
-The steps to take before sending your first emails through SendGrid
-Best practices for a world-class email program

Following the presentation we will host a live Q&A, so bring your email deliverability questions for our experts to answer!

Email Deliverability 101: Best Practices to Master the Inbox

We are excited to introduce a 2014 refresh of our classic webcast series: Ask an Expert! Getting Started with Email Deliverability. Join our email experts Kurt Diver, Deliverability Analyst, and Erik Ault, Senior Technical Account Manager, as they walk you through the basics of email deliverability. Kurt and Erik will answer common email questions such as:

-What does it mean to be a white hat sender?
-What email events should I be tracking to monitor the health of my email campaign?
-What is DKIM and SPF?
-Uh Oh! I've been blacklisted. Now what?
-What's new about CASL (Canada Anti-Spam Legislation)?
-And so much more!

Following the presentation we will host a live Q&A, so bring your email deliverability questions for our experts to answer!

SendGrid Template Engine Demo

Join us for a 30 minute introduction and demo of SendGrid’s new Template Engine. Product Manager, John Vajda, will explain the capabilities of the new application and walk you through how you can utilize SendGrid’s Template Engine. This session will focus on:

-Creating a template and managing template versions
-Template content editing
-Using our API to send transactional email using a template

Following the demo we will hold a live chat Q&A, so feel free to come with questions!

Be an Email Switch Hitter: Inside SendGrid's Parse Webhook

Everybody sends email, but very few applications receive it. Learn how to make your email a home run by accepting replies from your users. In this webcast, you’ll learn how to use the Incoming Parse Webhook, which easily funnels inbound email into your application. Developer Communications Director, Adam DuVander, and Developer Evangelist, Kunal Batra, will share common use cases for incoming email, such as social, customer support, and content management.

Don’t strike out by just using email like everybody else! See production examples from real SendGrid customers and creative sample apps that ensure your emails are a hit from both sides of the plate.

Make Transactional Email Your Superhero: Keys to Optimization and Testing Success

It's time your transactional email program realizes its full potential. Say "goodbye" to sleepy emails and "hello" to optimized, personalized, and ROI-rich content. Bottom line: Your transactional email can be better. We'll show you how.

Join Matt Harris, Co-founder of transactional email platform, sendwithus, and Jillian Wohlfarth, content guru at SendGrid as they show you how to maximize the effectiveness of your transactional email program. Learn how to:
-Turn dead-end transactional emails into great experiences
-Identify…and rectify missed opportunities in transactional email
-Elevate your email program through optimization
-A/B test for success

ISPs Like It Hot: How to Warm Up an IP

An IP address is how the Internet Service Providers (ISPs) and other mailbox providers identify legitimate mail senders. But when you get a new IP address, it doesn’t have a reputation score since mail hasn’t been sent from it yet. It's therefore considered a “cold” IP.

So how do you successfully get inboxed with a cold IP with zero reputation? The answer is…warm it up! Two of SendGrid's Senior Technical Account Managers (TAMS) will explain the ins and out of IP warm up: why it's important and who needs to do it in this free webcast.

Understanding the API Economy

One of today's hottest technology trends is around the rise of the API economy. The growth in the number of available APIs is enabling application developers with unprecedented opportunities to access new services and platforms to rapidly create new economic opportunities. But not all APIs are created equal. Despite increasing API availability, there are still challenges that need to be considered before deciding to use one.

In this webinar, guest speaker, Randy Heffner from Forrester Research, Inc., will describe the emerging API economy and what is driving its growth. He will also outline a strategy to help you better decide how and when to use APIs to create scalable solutions to quickly address today's market problems. Adam DuVander from SendGrid will then discuss successful business platforms that leverage APIs, including the SendGrid email deliverability platform, and the numerous APIs that developers can take advantage of.

Whether you’re a developer currently leveraging APIs, or a business owner looking to gain a better understanding of what resources are available to you, Randy and Adam will provide you with the takeaways you need to succeed in an ever-changing market.

Communicating Your Code

As developers, we talk about code every day: to technical people, non-technical people, people who know more about systems than us, and people who know less. Each has different frames of reference and must be told things differently. This talk will explore methods of communication for each type of audience and the processes behind them. Understand how to sell your ideas to your boss, explain what you do to your parents, teach other developers, and solicit feedback better.

SendGrid's Event API: Automate the Next Level of Email Sophistication

SendGrid provides a powerful email platform. Customers that take fullest advantage of SendGrid integrate with our Event API to react to unsubscribes, spam reports and other occurrences. This webinar will examine the features of the Event API and share some simple ways to integrate it into your processes. Harness the full power of SendGrid and reach the next level of email sophistication.

Join email API expert Adam DuVander to learn how to take your email program to the next level.

The Developer's Toolbox: Free APIs Every Developer Needs to Know About

Nowadays, building a great app doesn't just depend on having a good idea and executing on it. Users have come to expect a certain level of sophistication and integration with the applications they interact with. As if building something new wasn't hard enough, developers are now expected to become experts in handling email deliverability, SMS, performance stability, and social media integration.

Thank goodness for APIs! Join SendGrid's Director of Developer Communications and a member of the Loader.io team as they walk through some of the essential free APIs that every developer should be familiar with when trying to get their app off the ground.

This webcast will::

Reveal the most essential free APIs and the best ways to integrate with them
Show off creative uses of free APIs
Take a deep dive into free SendGrid and Loader.io APIs

Ask an Expert: Getting Started With Email Deliverability

Did you know that 20% of email goes undelivered? This isn't just marketing email, but password confirmations, shipping receipts, registration confirmations and other critical transactional messages. How do you think your customer's feel when mail they want never arrives?

Get real advice on how to boost the ROI of your email programs, prevent missteps that could get you blacklisted, and build a clean and sustainable list.

Enterprise Performance Testing in the Continuous Integration Process

Join Sean White, software engineer at SendGrid Labs, and Harpreet Singh, senior director of product management at CloudBees, for a demonstration of how to configure a highly-scalable, cloud-based continuous integration and load testing platform in just minutes.

Now loader.io is verified to work with CloudBees! Using the well-known SpringSource PetClinic scenario, you will see how to configure a complete build/test/deploy continuous integration environment using the CloudBees Platform as a Service with addition of loader.io for a complete enterprise performance testing solution.

You will learn how to:

Configure realistic, large-scale load-testing scenarios
Analyze results to tune and scale your application for throughput and performance
Configure loader.io’s Jenkins plugin to work with Jenkins CI build jobs and stress test your apps

Highway to Hell: Top 7 Fastest Ways to Land in the Email Underwold

Believe it or not, the worst thing that can happen to your email program isn't ending up in the SPAM folder. There is an entire email underworld filled with blacklists, spam traps, hackers, and phishers that can doom even the most well intentioned email program. Join SendGrid's email experts Ali Frusciano and Katie Nelson as they take you down the top 10 fastest roads to email hell, and back!

This webcast will:

Present real-life stories of email programs gone awry
Uncover the most devestating pitfalls to avoid
Give advice on how to get your email program back on track
Prepare you to respond at the first sign of trouble

The Power of Email APIs

Most developers know about SendGrid's SMTP relay services and the deliverability benefits, but did you know there are also a host of other SendGrid APIs that can make your life even easier? Learn how to use all of the SendGrid APIs to unleash the full power of email in your application.

Your Toughest Email Infrastructure Questions Answered

Of all the major headaches in the world of transactional email, maintaining your own email infrastructure may be the biggest. One wrong step could get your IPs blacklisted or leave your infrastructure vulnerable to phishing attacks. Get answers to your toughest email infrastructure questions to help keep your emails flowing to the inbox.

Accepting Incoming Email to Rails Apps via SendGrid's Parse API

For all the likes, shares, tweets, pokes, follows, and friends, there’s a fundamental core to the internet that will never go away - email. Ruby on Rails makes it easy to send email using ActionMailer, but receiving and parsing email in your app can still be a huge pain. Enter Griddler - a Rails engine by thoughtbot that makes it super simple to receive email in your application using SendGrid's Inbound Parse Webhook. In this webinar, thoughtbot and SendGrid will show you how to set up Griddler in your Rails app, explain the Inbound Parse Webhook, and answer all your burning questions about incoming email. By the time the workshop is over, you'll be receiving email in your Rails app like a pro!

7 Tips to Improve Your Sender Reputation

Email deliverability is the secret crisis facing many companies who depend on email to send important messages to their customers. Successfully managing your sender reputation is crucial to make sure your messages get delivered reliably. Check out these 7 tips to take control of your sender reputation and stay in the good graces of the ISPs.

How To Get Your Email Marketing Off the Ground

Are you seeing a 4,000% return on investment with your email program? If not, your program is achieving below average performance. SendGrid email experts Ken Apple and Jesse McCabe will give you all the tools you need to breathe life into your transactional and marketing email campaigns in a free webcast.

How to Get the Most Out of Transactional Email

With the rise of web and mobile applications, transactional email has become a necessary communications channel for most businesses. Learn how to take advantage of this valuable channel to increase engagement, generate additional revenue, and improve customer experience.

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