Catalyst

Career Tips for the Modern Marketer

Table of contents

We’re exploring the stories of ambitious young professionals engaging in digital marketing across the globe. From mountains they’ve conquered, to challenges they’re facing, to work strategies they’re using and more, we’ll discuss today’s workplace in the marketing space and the people that are moving it forward.

Chapter 1: Danny Randa, Sr Director of Marketing

Danny’s career story is a scavenger hunt of sorts. Early in his career, he strategically decided on skills he needed to attain to become a world-class marketer and intentionally sought them from job to job. Which skills did he see as a critical foundation to marketing success? Listen in to find out!

We do our best to summarize our guest’s incredible stories and advice, but in this case we had to surrender to the fact Danny had too much good information to share in just one video. Part 1 focuses on Danny’s marketing story and part 2 focuses on his career advice.

0:00 – How did you get into marketing?
1:05 – What other skills did you realize you wanted to learn?
2:22 – Did you always want to be a manager?

“I didn’t always know that I wanted to be a manager and I didn’t think that management would be the most exciting part of my job—but it is today.”

0:00 – What are your favorite resources for keeping up with the latest news and trends in business and your industry?
1:45 – What skill have you learned on the job that has made the greatest impact on your career?
2:30 – Advice Danny would give himself after graduating college

“Never take a job that you’re totally sure you can do.”

Chapter 2: Jordan Halbleib, Entrepreneur Success Coordinator

Though many of our guests work for startups, there are benefits to working for a more established business. With bigger companies comes a greater opportunity to find a niche you love—just ask our next guest, Jordan! He assists entrepreneurs in making their big dream become a reality through connecting them with necessary resources (funding and talent), advising them on their strategy, and more.

0:00 – Is this where you envisioned yourself being today?
0:28 – What does your day to day look like?
0:59 – An app that I can’t live without is…
1:34 – What’s one of the highlights of your job?
2:14 – Has anyone had a major influence on your career?
2:33 – What’s the biggest misconception of Millennials in the workplace?
2:58 – A piece of advice Jordan would give himself after graduating college

“Don’t let your fears overcome your ambition.”

Chapter 3: Emma Thyer, Marketing Manager

Emma found her way to marketing by following a less traditional path. After graduating with a degree in Illustration, she spent some time traveling and working as a white water rafting photographer, ski guide, and social media specialist for travel companies. It wasn’t until she received an offer from a startup back in London that she kicked off her career in FinTech—which is where we find her now! (Alas, the dream—travel and a career!)

0:00 – How did you get into marketing?
0:41 – Has anyone had a major influence on your career?
1:15 – How do you stay organized?
1:58 – I feel best at work when…
2:14 – What have you learned on the job?
2:29 – What does success look and feel like to you?
2:58 – When I’m not in the office, you can find me…

“I feel best at work when I’m really busy and learning new things.”

Chapter 4: Dany Warman, Sustainability & Digital Marketing Strategist

Dany knew that she wanted to work in marketing from the very beginning of her career, but the industry she finds herself in today? That’s another story. Tune in to hear more about going back to school, millennials in the workplace, and how to land a job with no prior experience.

0:11 – Did you envision being where you are now five years ago?
0:54 – Advice for new graduates
1:34 – One of the biggest misconceptions about millennials is…
2:09 – When do you feel best at work?
2:45 – What about the future excites you most?

“I didn’t have experience, but they could see that I had the will and the curiosity and I wanted to learn.”

Chapter 5: Liam Solomon, Marketing Lead

Like many other graduates, Liam was looking forward to getting in at the ground floor of a large company and working his way up. He quickly realized that that wasn’t the environment in which he would thrive, so he pivoted to a startup. These days he’s enjoying the freedom and sense of accomplishment he gets from seeing the direct impact he’s making on the business.

0:13 – Did you envision being where you are now five years ago?
1:03 – One of Liam’s greatest successes at work
1:32 – Do you have any role models that have influenced your career?
1:53 – Advice Liam would give himself after graduating college
2:27 – I feel best at work when…

“Don’t worry too much about what everyone else is doing. Everyone goes at their own pace and at the end of the day, it’s your goals that you want to hit anyway.”

Chapter 6: Tiffany Beddow, Sr Customer Marketing Manager

With the way the marketing industry constantly evolves, it’s a common occurrence for marketers to end up in a field that may not have existed even a few years ago. Tune in to hear more real talk from Tiffany on how her career progressed from sales, to event marketing, to now customer marketing—all because she raised her hand to run a program she knew nothing about!

0:11 – What is customer marketing?
1:12 – Mentors that have influenced Tiffany’s career
1:47 – What’s the biggest misconception of millennials in the workplace?
2:20 – What’s a skill that you’ve learned on the job?
2:48 – Finish the sentence: An app that I can’t live without…
3:06 – Advice Tiffany would give herself after graduating college

“You really have to be your champion, your personal advocate, because if you’re not going to do it no one else will.”

Chapter 7: Reigan Combs, Head of Lifecycle Marketing

Reigan started her career in Product Marketing for a well-known credit card company.  After transferring to a new role on the Digital Partnerships Team, she realized she had a real interest in tech. From there she made the brave leap to move across the country to San Francisco to take a chance on a tech startup in San Francisco. She hasn’t looked back since.

0:10 – Reigan’s career story
1:20 – Finish the sentence: If you were to look back to 5 years ago…
2:00 – Did you always know you wanted to manage people?
2:27 – Career highlight
2:46 – Advice Reigan would give herself after graduating college

“I define my success by how successful the people I mentor and manage are.”

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