Marketing and Transactional Email

How to Build an Integrated Email Program

There are two main types of email—transactional and marketing email. Each has their unique place in the email ecosphere and both can help you meet key goals set by your organization. This guide will help you better understand marketing and transactional email and how you can maximize your program for success.

What's inside the guide?

  • The definitions of marketing and transactional email and how both can work together successfully.
  • Key email best practices that will ensure delivery and response to your email.
  • Samples of marketing and transactional emails from companies that get it right.