guide

Top 10 Tips and Tricks to Stay Out of the Spam Folder

At SendGrid, we take email deliverability very seriously. With over 20% of legitimate email never reaching an inbox, we think you should too. If your customers depend on receiving emails for password changes, friend requests, or purchase confirmations, losing an email to the spam folder could result in revenue loss.

What's inside the guide?

  • Why achieving perfect inbox rates is impossible
  • The importance of authenticating your email.
  • How to monitor your sender reputation and what to do if you see it slipping.
  • How to optimize content for both machines (Internet Service Providers) and your recipients.
  • Spam myths – learn why following some former best practices may no longer be helping you stay out of the spam folder.
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