Guide
2020 Global Messaging Engagement Report
This year’s 2020 Global Messaging Engagement Report trades email benchmarks for deeper engagement insights. In addition to email, we dug into SMS/MMS to discover how and why recipients prefer to engage with brands digitally. We also expanded our study to include 5 countries: US, UK, France, Germany, and Japan.
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What’s Inside the Report?
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Discover how consumers interact with emails. Learn what compels them to open (and click on) certain emails and immediately trash others.
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Learn how different countries and generations interact with email and SMS to uncover practical dos and don’ts.
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Find out how to turn these findings into action to improve your email and SMS campaigns.