2020 Global Messaging Engagement Report

This year’s 2020 Global Messaging Engagement Report trades email benchmarks for deeper engagement insights. In addition to email, we dug into SMS/MMS to discover how and why recipients prefer to engage with brands digitally. We also expanded our study to include 5 countries: US, UK, France, Germany, and Japan.


What’s Inside the Report?

  • Discover how consumers interact with emails. Learn what compels them to open (and click on) certain emails and immediately trash others.
  • Learn how different countries and generations interact with email and SMS to uncover practical dos and don’ts.
  • Find out how to turn these findings into action to improve your email and SMS campaigns.