Email Metrics in the Era of Mail Privacy Protection
Duration: 45 minutes (30 minutes of content & 15 minutes of Q&A)
This year Apple announced Mail Privacy Protection, a new tab in settings that allows Apple device users to decide what data is shared when using the Apple Mail app. Users can now hide their IP address and location information from email senders, blocking open tracking for all senders. Join us as we discuss the impact of these changes and how to pivot your approach to measuring success of your email programs.
Here’s a sneak-peek of what you’ll uncover:
Learn how to adapt your email strategy to Apple’s Mail Privacy Protection
Hear how Twilio SendGrid can support you as you pivot how to gauge success of your email program
An inside look at our new Deliverability Insights Dashboard
About Our Hosts
Luke is an email deliverability expert with a passion for solving difficult problems. He has worked in the email space for more than seven years in various capacities and is an expert in all things email. He currently leads Twilio SendGrid's Deliverability and Operations team.
Kiersti is the Director of Email Deliverability Services for Twilio SendGrid. A self-identified and full-fledged Email Nerd, Kiersti has been helping customers drive successful email programs for over 20 years. Most recently she spent 8.5 years at Marketo, an Adobe company, running their Email Operations and Compliance teams as well as establishing a successful Email Deliverability Services team and product line. She brought her talents to Twilio a year ago and hasn't looked back!