Email Strategy: Silver
Get the most out of your email program. Add our experts as an extension of your team to make your marketing program more successful now – and to make you a smarter sender in the long run.
- Building your email program on a strong platform
- Gaining a full picture of what’s happening with your email program
- Proactively monitoring, identifying, and repairing email issues that are preventing you from maximizing email ROI
- Quickly resolving technical issues
- Improving your email engagement by having an expert create strategies based on your unique needs
- Becoming an email insider through our partnerships with email delivery communities and mailbox providers like Gmail and Yahoo
- Kickoff call with your email consultant to review sending practices and email goals
- Advanced reports and analysis of your email data
- Sophisticated deliverability tools that offer insight into your email program’s health and performance
- Account architecture plan tailored to your sending needs and use case
- Working sessions throughout your account architecture revamp period to review your account metrics and track progress
- In-depth review of your sending practices, including your IP and authentication setup, list segmentation strategy, subject lines, etc.
- Action plans with short- and long-term strategies to improve results to set and reach your email goals over time
- Quarterly email reviews with monthly metrics analysis to review your results, surface potential issues, and consider recommendations for improvement