The Ultimate Guide to Customer Segmentation

Audience segmentation can help your business send targeted content to users with similar interests, needs, opinions, and behaviors. By grouping these customers together based on shared characteristics, you can send personalized messages at scale. 

In this guide, we unpack how businesses can use customer data to send the right message to the right person at the right time. You’ll learn how to get started segmenting your user database, as well as how to use more advanced segmentation techniques to send emails your customers love.