SendGrid's Email Marketing Survival Kit




Whether you’re new to email marketing or an established vet, you know that preparation is the key to a successful campaign. Having the right tools in your email marketing toolkit can make all the difference. To help, we’ve assembled our most popular email marketing content with the aim that you’ll use them to become email marketing trailblazers.

Learn more below and put these tips to good use by using

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    A-Z of Email Marketing Guide

If email marketing terminology has you feeling lost, get back on track with our A-Z of Email Marketing Guide—it’s your trail map to navigating common delivery and email marketing terms and concepts.

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    Anatomy of a Marketing Email Webcast

Learn how to build effective marketing emails with this detailed breakdown of the pieces that comprise a marketing email and how they fit together. Walk through some real-life examples for inspiration and let your imagination run wild.

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    Email Marketing 101 SlideShare

Learn how to structure your email program so you’re sending the right message, to the right person, at the right time, with the right frequency. Use this presentation as your go-to framework when developing a new campaign.

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    5 Common Email Misconceptions Video

Don’t let these 5 myths get your email program off track. Our email delivery guide, Jacob Hansen, explains common misconceptions around list building, subject lines, image to text ratio, and more and ultimately turns these potential obstacles into advantages.

Start sending your marketing email with SendGrid Marketing Campaigns.