Omnichannel Marketing: A Complete Guide for 2023

Customers expect consistent, personalized experiences, no matter how they choose to do business with your brand – whether that’s in-store, online, via SMS/email, etc. That said, very few companies have the complete view of a customer’s preferences and cross-channel behavior needed to create these omnichannel experiences. This often results in a disjointed, fragmented customer experience that can lead to churn or lost conversions. 

In our new guide with Twilio Segment, we’ll share how an omnichannel strategy can unlock a complete view of your customers that your business can use to deliver the exceptional service and hyper-personalization that today’s users crave.