Your Essential Guide to Email Segmentation

Your Essential Guide to Email Segmentation

A well-segmented email list allows you to provide personalized email content to your audience, as well as improve both your delivery and engagement rates. But how should you start? Our guide walks you through the segmentation process, as well as provides best practice tips for maintaining effective email list segmentation.


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What's inside? List segmentation strategies including:

  • Demographics: Who are your recipients and how are they different?

  • Customer information/insight: What service plan/level are they on, how much are they spending, and when did they join?

  • Email Types: What types of email, transactional or marketing, are you sending?

  • Engagement: Who is opening all emails, just some, or hardly any of your messages?

  • Activity: How often are your recipients logging in, buying, or using your product or service?