2020 Global Messaging Engagement Report
This year’s 2020 Global Messaging Engagement Report trades email benchmarks for deeper engagement insights. In addition to email, we dug into SMS/MMS to discover how and why recipients prefer to engage with brands digitally. We also expanded our study to include 5 countries: US, UK, France, Germany, and Japan.
What’s Inside the Report?
Discover how consumers interact with emails. Learn what compels them to open (and click on) certain emails and immediately trash others.
Learn how different countries and generations interact with email and SMS to uncover practical dos and don’ts.
Find out how to turn these findings into action to improve your email and SMS campaigns.