Guide
Beyond the basics: Personalization tactics that actually convert
![Beyond the basics: Personalization tactics that actually convert Beyond the basics: Personalization tactics that actually convert](/content/dam/sendgrid/legacy/2023/06/Untitled-design-17.png/_jcr_content/renditions/compressed-original.webp)
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While most brands use personalization in some capacity, very few do it well. In order to create compelling personalization campaigns, your business needs to do more than just use a customer’s first name in an email.
In this guide, we share how to build a unified data foundation that can help your business build custom campaigns seamlessly at scale. Plus, the guide includes templates and real-life examples you can use to inspire and build personalized customer experiences.
What’s inside the guide?
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How to fuel personalization at scale with a unified data foundation
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The best tools for activating customer data
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Best-in-class personalization examples from top brands
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5 templates you can use to build personalized customer experiences
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And more!