2024 global messaging engagement report

We surveyed over 4,800 consumers across six countries—Brazil, France, Germany, Japan, the U.K., and the U.S.—to understand global consumers' shifting preferences towards branded communications channels like email and SMS. 

In this year’s report, we delve deeper into the shifting communication preferences across the globe — and in the six countries surveyed. Together, these data points and insights can help your business stay informed of emerging trends and consumer behaviors so you can update your email and SMS strategies accordingly.