The 2023 Guide to Collecting and Analyzing Data
Every click, email open, like, web page view, and purchase contains a wealth of information about your users. But having too much data can sometimes be a burden rather than a boon.
Too much customer data makes it harder to pull meaningful insights and identify high-impact opportunities—unless you have a way to collect, consolidate, and activate this data in real-time.
In our newest guide, The 2023 Guide to Collecting and Analyzing Data, we take a closer look at the different types of customer data, how to collect it, and, more importantly, how to put it to good use.
What’s inside the guide?
A detailed look at the 4 different types of customer data
Creative ways to collect zero- and first-party data
Data collection best practices and things to avoid