2023 Global Messaging Engagement Report
Twilio SendGrid’s 2023 Global Messaging Engagement Report is here! This year, we surveyed 4,800+ consumers across 6 countries — Brazil, France, Germany, Japan, the U.K., and the U.S. — to better understand customer communication preferences from around the world. Do you think tried-and-true communications channels like email and SMS are still consumer favorites? Or, are newer channels like social media and webchat winning over customers?
In this report, we share country-specific and generational insights you can use to create a more targeted customer messaging approach based on your recipient’s region and age group.
What’s inside the report?
Insights from over 4,800 global consumers
Country-specific messaging do’s and don’ts
Tips on how to improve your campaigns to meet changing consumer preferences