2022 Global Messaging Engagement Report

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Twilio SendGrid surveyed and interviewed over 4,800 consumers in Brazil, France, Germany, Japan, the UK, and the US to understand how customers around the world want to interact with their favorite brands. As it turns out, email is still the No. 1 customer communications channel—followed closely behind by SMS messages. 

Discover exactly how recipients from different countries and age groups prefer to engage with branded email and SMS. Plus, with user preference data around sending frequency, personalization, messaging turnoffs, and more, you’ll learn how to build a communications strategy that can keep up with what the modern global consumer wants.


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What’s inside the report?

  • How different generations prefer to interact with email and SMS

  • Country-specific messaging do’s and don’ts

  • How to improve your communications campaigns to match global consumer preferences

  • And more!