2022 Japan Messaging Engagement Report

In this report, we’ve created a snapshot of how Japanese consumers of all ages prefer to engage with promotional email and SMS messages. Using data from over 800 online survey responses and in-person interviews, this country-specific report identifies which elements are more influential in pushing Japanese recipients to engage with marketing messages.

The report brings you a mix of quantitative/qualitative data and best practices to help you improve the efficiency of your email and SMS strategy and, ultimately, win more opens, clicks, and sales from your Japanese audiences.


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What’s Inside the Report?

  • Data from 800+ Japanese consumers

  • The top reasons recipients unsubscribe from your messages

  • A detailed look at how communications preferences differ by generation

  • Email & SMS best practices