5 Reasons We’re Geeking Out Over SIGNAL 2021

October 19, 2021
Written by
Opinions expressed by Twilio contributors are their own

5 Reasons We’re Geeking Out Over SIGNAL 2021

The world’s not back to normal yet, but that doesn’t mean you have to miss out on the latest innovations in customer experience. For the second year in a row, SIGNAL—Twilio’s customer and developer conference—will be 100% virtual. That means you can hear from leading experts exploring topics like security, omnichannel strategies, and mobile development tools right from the comfort of your home. Wear your fluffy slippers and pajamas if you want—we won’t judge. 

Here are 10 reasons why reserving a spot for SIGNAL (October 21-22 in APAC) is well worth your time. 

We’ve got even more experts, visionaries, and guest speakers.

Last year, we had just over 20,000 developers, business leaders, enterprises, and startups in attendance. As if that wasn’t enough, this year, we’re uniting more than 50,000 of the best and brightest minds to share knowledge that will bolster your skills and strengthen your business. 

In addition to the Twilio team, you’ll hear from executives at Panera Bread, Lyft, Spotify, Peloton, Intuit, The Trevor Project, Allianz Direct, Procter & Gamble, and many others. “What’s exciting at those companies?” and “What’s working for them?”—the secrets are yours to know! And while you’re here kindly giving us a valuable moment of your time, we may as well let you in on a secret: Michelle Obama will be this year’s keynote speaker! 

We help beginners, midlevel, and advanced teams achieve their best.

No matter where you are in your company’s journey, there’s something to gain from sharing experiences. If you’re a beginner, you can benefit from discussions like “How Spotify balances the art and science of email,” “Why you should consider a new OTP solution,” or “Marketing campaigns 101: Build beautiful email campaigns faster with Twilio SendGrid.” 

For those with midlevel marketing skills, topics like “How to use data to optimize your email performance” or “Building for predictability at scale: How Twilio SendGrid sends billions of emails daily” will take you to the next level. 

Advanced-level guests won’t want to miss “How to protect your brand with email: DMARC and beyond.” (That’s Domain-based Message Authentication, Reporting & Conformance if this is the first you’ve heard of it.) 

The takeaway: We want to help you develop your skill sets, make the most of your talents, and smash that glass ceiling! 

We take you on a deep dive into the latest products and skills.

Spotlight sessions pack a whole lot into 45 minutes. More than a seminar, you enjoy live, interactive engagement—just as you would if you were in these dynamic groups in person. With “SIGNAL Developer Mode,” we invite you to join a Twilio developer in a step-by-step coding session.

Those who are already getting the most out of Twilio may get a lot out of the “Strategic partner” sessions, which link up like minds to explore an accelerated path to the digital transformation today’s customers expect. Let’s face it: We’re all anxious about what the future holds, but sessions on how to “Future-proof your contact center,” “Align yourself with the most useful industry-specific technology,” and “Navigate FCC regulatory changes affecting your communications” are all topics lending peace of mind when you need it most.

We make learning FUN (no, seriously!).

Twilio’s once again offering Superclass, an immersive Twilio training based around a live, interactive session of our unique educational video game, TwilioQuest. This is your chance to get the nitty-gritty on the latest Twilio products, updates, and training. You’ll find that exploration through our intuitive video game world is downright rewarding, even if you’re new to Twilio.

Every year, Superclass’s content changes, so even if you attended last year, you’ll gather intel on new products (like Twilio’s addition of Segment) and familiarize yourself with the late-breaking Twilio Console experience. Superclass is also live—which means you’re more than a hapless bystander. You’re actually empowered to steer the direction of the sessions and gobble up customized content based on your ever-so-important feedback. No promises, but you may just make a friend or two in the process.

We’re committed to breaking down barriers.

Twilio CEO Jeff Lawson and The New York Times bestselling author Heather McGhee will discuss “The anti-racist journey” and what we can learn. Another special guest speaker this year is actor Simu Liu (“Shang-Chi and the Legend of the Ten Rings”). He’ll discuss how starring in the first Asian-led Marvel movie impacted his life and community, as well as what we can all do to challenge racial stereotypes in our businesses and personal lives. 

We’ve also got a case study on using AI to support LGBTQ+ youth from The Trevor Project that you won’t want to miss. There’s power in coming together to talk about how we can enact the change we wish to see in the world. Join us! 

With the year we’ve all had, SIGNAL is truly the inspirational sweet spot we all need now. A couple of days of soaking up all this synergistic goodness will set you on the path for success through 2022 and beyond. Sign up for Twilio’s customer and developer conference to learn how to use the latest tools to market smarter, connect with your customers across channels, and strengthen your brand’s reputation. Who knows, maybe next year, you’ll be one of our guest speakers! 

Recommended For You

Most Popular

Send With Confidence

Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise.