Send With Confidence
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Time to read: 6 minutes
Will your audience and recipients know who that person is? Is using the brand name more recognizable and effective?Depending on your brand’s audience, this answer can vary.
“Segmentation is absolutely key… For transactional [emails], you should have a subdomain of your level domain to send transactional mail along with reserved, dedicated IP addresses that only send transactional messages on that subdomain IP there,” said Emilio.
“And the same can be said about promotional. You don’t want to mix the two necessarily on the same IP addresses and subdomains because you don’t want to see your receipts, or order confirmations somehow ending up in the promotions folder when they traditionally would be in say the updates folder, if we’re talking about Gmail. So that segmentation is absolutely key. I would encourage everybody to at least have a promotional and transactional segmentation strategy and you might find some other areas of segmentation based on how your program works.”
The 2019 Email Benchmark and Engagement Study explores these findings and more at length. To get an overview of the main findings, check out the Email Benchmark and Engagement Study Deep Dive webcast.Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise.