Today's consumers are bombarded with notifications (an average of 63.5 per day). Email, text, social, push, messengers—and that's just to name a few. Customers are overwhelmed, and their muting channels entirely to find a moment of peace from their digital devices.
94% of consumers are annoyed by the communications they receive from businesses. But it doesn't have to be this way.
Conversational messaging is just what it sounds like: conversations via messages. It's not glossy digital ads, clever email marketing campaigns, or SMS discounts—it's 1-to-1 conversations that have a back and forth flow.
Let's take a look at some examples of what conversational messaging is and what it isn't.
First, open up the latest email campaign your business sent. It likely had a witty subject line and some compelling pre-header text to get your recipients to open. Once opened, you're probably smacked in the face with bright-colored branding, fancy images and GIFs, and impossible-not-to-click CTAs.
But, where's the conversation? Can a recipient even respond to the email? Do they even have anything to respond to? Or is it just links you want them to click?
Now, open up your phone's messaging app and open your last conversation with a family member or friend. That's probably a prime example of conversational messaging. Here's what that message likely contains:
Concerns
Questions
Answers
Emotions
Laughter
Natural pauses
GIFs
Emojis
Etc.
And there's no reason your business can't communicate with consumers in the same genuine, authentic, and conversational way.
Conversational messaging is the future of communications. B2C, B2B, A2P—it doesn't matter. The world wants to talk with your business, not be talked at by your business.
To understand more about this powerful opportunity to engage consumers, Dave Esber, Senior Product Marketing Manager at Twilio, published What conversational messaging means for business. Here's what he covers in the piece:
The state of business communications and consumer's responses
How to reach consumers drowning in digital communications
3 best messaging practices for today and tomorrow
What the next era of messaging looks like
If you're ready to satisfy your consumers' demands for more authentic 1-to-1 conversations, then give What conversational messaging means for businessa read and start applying the lessons as soon as possible.
