Email Marketing


The Email Ecosystem: From Start to Send

Jacob Hansen Best Practices, Email Marketing
how email works
As we’ve worked with marketers and developers, we’ve found that there is definitely different languages used by each group. But the end goal for both is the same – good delivery in a complicated email ecosystem. We created the following infographic to provide both developers and email marketers with valuable email delivery information and tips. Read More ›

Damage Control: The Apology Email

Lauren Alworth Email Marketing
Mistakes happen to everyone, even the most seasoned email marketers. Whether it’s a customer or a coworker who notices, the important thing is to recognize when you’ve made a mistake and to be prepared to fix it. Bloopers big and small have caused email marketers to stress out—but have no fear because SendGrid is here to help. Consider these tips and tricks as part of your emergency kit for keeping your head above water.
Mistakes happen to everyone, even the most seasoned email marketers. Bloopers big and small have caused email marketers to stress out—but have no fear because SendGrid is here to help. Consider these tips and tricks as part of your emergency kit for keeping your head above water. Read More ›