Benefits of Python for Marketers Adrian Palacios June 14, 2017 Email Marketing, Technical Learn how to start using Python, a computer programming language that can help marketers save time, increase their skill set, and become more valuable team members. Read More ›
In Praise of Spam Complaints Will Boyd June 7, 2017 Best Practices, Email Marketing What should you do about spam complaints? Learning to listen to, rather than fight against, spam complaints is a key skill of advanced email marketers. Read More ›
To Achieve Great Email Personalization, Seek the Best of Both Worlds: Part 2 Bryan Sise June 2, 2017 Email Marketing, Product Elevate Your Email Marketing with a Customized Approach is a new research report that evaluates the emerging use of custom campaign management tools. Read More ›
To Achieve Great Email Personalization, Seek the Best of Both Worlds: Part 1 Bryan Sise June 1, 2017 Email Marketing Read about a few companies who are achieving a highly personalized customer experience through email marketing and building brand love as a result. Read More ›
How To Create Customized And Contextual Email Campaigns Scott Heimes May 25, 2017 Email Marketing The following ideas can help you act upon your audiences past behaviors, intent, and unique traits so that your email will speak to them more personally. Read More ›
Lead Generation Strategies For Email Marketers Matt Rushing May 24, 2017 Best Practices, Email Marketing Read how SendGrid's lead generation leverages email marketing to score and track marketing leads with lead scoring, requalification campaigns, and more. Read More ›
Ecommerce Email Marketing Engagement Up In 2017 Kelsey Bernius May 23, 2017 Email Marketing Ecommerce email engagement is on the up and up. Read about more trends from SendGrid's Essential Guide to Ecommerce. Read More ›
I Fought Gmail’s Tabs, and The Tabs Won Seth Charles May 22, 2017 Best Practices, Email Marketing All you need to know about Gmail tabs, why they’re important, and why you shouldn't fight the promotional tab. Read More ›
3 Types Of Email Preference Centers Ellie Johnson May 11, 2017 Email Marketing Read about 3 common types of email preference centers–a powerful tool in any email marketer's toolkit that helps increase engagement. Read More ›
5 Awesome Real-Life Email Examples Warren Duff May 10, 2017 Email Marketing Looking for some email inspiration? Check out 5 email marketing and transactional emails that caught our eye here at SendGrid. Read More ›
4 Steps to Creating a Successful Email Invite Strategy Kate Schmeisser May 9, 2017 Email Marketing Maximize the effectiveness of the event email invite–a crucial piece of your email marketing–by putting a proper strategy in place. Read More ›
4 Important Email Marketing Metrics To Monitor Kelsey Bernius May 5, 2017 Email Marketing Read why it's important to monitor clicks, conversions, lead to paying customer, and email list metrics to get a full picture of your email program. Read More ›