Email Marketing

The Email Ecosystem: From Start to Send

_{Jacob Hansen
September 27, 2016
Best Practices, Email Marketing}

As we’ve worked with marketers and developers, we’ve found that there is definitely different languages used by each group. But the end goal for both is the same – good delivery in a complicated email ecosystem. We created the following infographic to provide both developers and email marketers with valuable email delivery information and tips. Read More ›

Unread Mail – A Subscriber-First Philosophy

_{Kate Schmeisser
September 15, 2016
Email Marketing}

In today’s Unread Mail episode, we snagged our resident email marketing maven, Jill Guest, to discuss her overall approach and philosophy she uses while running SendGrid’s email program. Read More ›

Email Olympics: The Next Step

_{Kate Schmeisser
August 19, 2016
Email Marketing}

Though the Olympics are winding down, our final Email Olympics event is heating up between our three contenders! Today we're evaluating calls to action (CTAs). Let’s see if these emails make the recipient want to follow through. Read More ›

Email Olympics: The Message

_{Warren Duff
August 17, 2016
Email Marketing}

Our third Email Olympics event is where we'll evaluate the message. We're looking at the email content, images, and if it matches the subject line. Read More ›

Email Olympics: The First Glance

_{Jillian Wohlfarth
August 12, 2016
Email Marketing}

In the second event of our Email Olympics blog series, we'll be judging based off of the "first glance test." How well do our 3 competitors design, format, and brand their email templates? Read on to find out who takes gold! Read More ›

Red Rover, Red Rover, Send the Recess Rules of Email Marketing Over!

_{Lauren Alworth
August 11, 2016
Email Marketing}

Announcing SendGrid's latest guide: Recess Rules of Email Marketing. Rewind and relax, we've broken down the dos and don'ts of email marketing in the simplest terms to help you send better email. Read More ›

Email Olympics – The Inbox Impression

_{Kate Schmeisser
August 9, 2016
Email Marketing}

Finding the right balance between standing out from the crowd with creative or eye-catching tactics, while making sure to include relevant information to let recipients know what to expect once they open, is the tightrope walk email marketers make every day. Read More ›

The Email Olympics: Opening Ceremony

_{Kate Schmeisser
August 5, 2016
Email Marketing}

In the spirit of the Olympic games in Rio, we’ve constructed our own version of a mini “Email Olympics!” Over the course of the next two weeks, we’ll be comparing (and judging) three emails to see whose email marketing is worthy of the podium. Read More ›

Email Marketing Versus Social Media: Which is Better?

_{Lauren Alworth
August 1, 2016
Email Marketing}

Social media has evolved into much more than just a platform to share selfies, it's a full-scale marketing tool. We break down how to use social media alongside email marketing to better grow your business. Read More ›

I Scream, You Scream, We All Scream for…Awesome Email Marketing

_{Kate Schmeisser
July 21, 2016
Email Marketing}

If your email marketing program was an ice cream sundae, what would you be scooping up for your customers? A sad, lonely lump of vanilla at the bottom of a styrofoam cup? Or a magnificent, complex masterpiece that makes anyone who bears witness drool? Read More ›

Damage Control: The Apology Email

_{Lauren Alworth
July 12, 2016
Email Marketing}

Mistakes happen to everyone, even the most seasoned email marketers. Whether it’s a customer or a coworker who notices, the important thing is to recognize when you’ve made a mistake and to be prepared to fix it. Bloopers big and small have caused email marketers to stress out—but have no fear because SendGrid is here to help. Consider these tips and tricks as part of your emergency kit for keeping your head above water.

Mistakes happen to everyone, even the most seasoned email marketers. Bloopers big and small have caused email marketers to stress out—but have no fear because SendGrid is here to help. Consider these tips and tricks as part of your emergency kit for keeping your head above water. Read More ›

How Much Email Marketing is Too Much?

_{Warren Duff
July 5, 2016
Email Marketing}

Questions businessman misunderstanding pop art retro style

If you've ever wondered if you're sending too much email, this post will help you answer that question and decide when enough is enough. Read More ›

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