Email Marketing

Gut Check: Who Are You Emailing?

Best Practices, Email Marketing
Today we released our latest SlideShare, Who are you emailing? It serves as a quick gut check for marketers to make sure they remember the people on the other end of the email addresses. We’ve all received unsolicited email, and whether the intention of the sender was to spam anyone or not, think of how it made you feel. It was likely off-putting and annoying. Is that the first impression you want your recipients to have with your brand? Read More ›

The Email Ecosystem: From Start to Send

Jacob Hansen Best Practices, Email Marketing
how email works
As we’ve worked with marketers and developers, we’ve found that there is definitely different languages used by each group. But the end goal for both is the same – good delivery in a complicated email ecosystem. We created the following infographic to provide both developers and email marketers with valuable email delivery information and tips. Read More ›