Email Marketing


Wrapping Up 2016: Marketing Campaigns’ First Year

Email Marketing, Product
2016 was Marketing Campaigns’ debut year, and we at SendGrid couldn’t be more proud of—and grateful for—the successes we’ve achieved with your help. As 2016 came to a close, our teams were hard at work on behind-the-scenes product improvements that ensure Marketing Campaigns will continue to be a leader in scale and reliability, as well as laying the foundation for some big deliverables in 2017. Read More ›

Email Newsletter Measuring, Testing, and Reporting: Tips from The SendGrid Scoop

Best Practices, Email Marketing
Welcome back to the final installment of Behind the Scoop, a four-part series that was created to peel back the layers of email marketing by sharing the newsletter process and tips from SendGrid’s very own in-house email marketing team. Measuring your engagement statistics, reviewing results of any A/B testing and reporting/celebrating success will help you affirm strategies or direct you to areas where you can improve for future newsletters. Read More ›

How to Use SEM to Build Your Email List

Dustin Hovey Best Practices, Email Marketing
Many businesses have a great message to tell, but they don’t get the consideration they deserve. These businesses often neglect the most important element to building a tribe because they discard one simple, but essential, marketing asset-the email list. This post discusses how to effectively build the size and quality of your email list by harnessing the power and reach of SEM (Search Engine Marketing). Read More ›

2017: The Next BIG Thing is Email

Carly Brantz Email Marketing
Email will continue to be the next “big thing” in 2017 because it is at the center of all successful marketing programs. Email continues to evolve and change, but as users learn to evolve with it and use it more effectively, it will continue to be the most powerful digital marketing channel available. Read More ›

SendGrid Stocking Stuffer: Unread Mail Episodes 6 – 8

Email Marketing
Let's be honest, if there's something that is essential during these holiday weeks at work, it's more videos. Take advantage of this time by evaluating your email program and finding ways you can make improvements. The Unread Mail episodes below cover some really great topics, like preference centers, how to avoid appearing like spam, and some inspiration from a great emailer. Read More ›