Email Marketing


The Future of Email Marketing (An Informal Survey)

Len Shneyder Email Marketing, Events
With the coming of each new year, pundits and marketing insiders take to the airwaves (or the tweeters) to predict which new shiny objects we’ll obsess over. This happens at events and in many trade publications both online and off. Email is no different; making predictions about the future of a venerable marketing channel is part and parcel for every digital marketer with a vested stake in the success of email as both a category and a tool in their customer engagement quiver. Earlier this year, we met many of our international senders, as well as gathered their input on trends in the email space. Read More ›

A New Map of Industry Email Volume in Each State

Email Marketing
In order to create the Global Email Benchmark Report, we looked at billions of different pieces of data. While the report is a great resource to compare your email metrics to the rest of your industry, we had even more information we wanted to share on a more granular scale. In addition to the types of devices used, we also looked at where the email recipients of different industries are opening and engaging with email on a state level. Read More ›

Wrapping Up 2016: Marketing Campaigns’ First Year

Email Marketing, Product
2016 was Marketing Campaigns’ debut year, and we at SendGrid couldn’t be more proud of—and grateful for—the successes we’ve achieved with your help. As 2016 came to a close, our teams were hard at work on behind-the-scenes product improvements that ensure Marketing Campaigns will continue to be a leader in scale and reliability, as well as laying the foundation for some big deliverables in 2017. Read More ›

Email Newsletter Measuring, Testing, and Reporting: Tips from The SendGrid Scoop

Best Practices, Email Marketing
Welcome back to the final installment of Behind the Scoop, a four-part series that was created to peel back the layers of email marketing by sharing the newsletter process and tips from SendGrid’s very own in-house email marketing team. Measuring your engagement statistics, reviewing results of any A/B testing and reporting/celebrating success will help you affirm strategies or direct you to areas where you can improve for future newsletters. Read More ›

How to Use SEM to Build Your Email List

Dustin Hovey Best Practices, Email Marketing
Many businesses have a great message to tell, but they don’t get the consideration they deserve. These businesses often neglect the most important element to building a tribe because they discard one simple, but essential, marketing asset-the email list. This post discusses how to effectively build the size and quality of your email list by harnessing the power and reach of SEM (Search Engine Marketing). Read More ›