Sending Remarkable Email: An Interview With Chad White Kate Schmeisser July 20, 2017 Best Practices, Community, Email Marketing We were thrilled when Chad White agreed to sit down for an interview with our CMO, Scott Heimes. Chad’s the Research Director at Litmus and the author of a book that we consider a true staple around here at SendGrid, Email Marketing Rules. Read the interview. Read More ›
Email for Startups: Next Steps When Scaling Your Email Program Lauren Alworth July 19, 2017 Best Practices, Email Marketing What are the next steps once you’ve established your email program? Below, we’ve outlined a handful of tips to help you ensure everything stays running smoothly as you continue to grow your startup. Read More ›
Email ROI Calculator: What a 1% Email Delivery Improvement Can Do to Your Bottom Line Joanna Roberts July 18, 2017 Email Marketing, Product What’s the value of your email program? How much more money could you make if you got more emails delivered to the inbox? We’ve developed a new online Email ROI Calculator that allows anyone to determine what even a small improvement in inbox rate is worth to your email program. Read More ›
Time Kills Sales: Use Email With “Instant Buy” Capabilities To Reduce Cart Abandonment Bob Delamore July 11, 2017 Email Marketing, Partnerships If your goal is to increase sales with a product announcement or with a special offer, sending recipients back to your website only reduces the chance of actually closing a sale. Read how sending cart abandonment emails and enabling instant buy capabilities within your email will help you close more sale deals. Read More ›
How To Create Google AdWords Customer Match Lists With SendGrid Dustin Hovey July 6, 2017 Email Marketing Harnessing your SendGrid Marketing Campaigns contact list to work in concert with Google AdWords provides a highly-targeted, scalable approach to reach your most engaged customers and prospects. his post provides instruction on how quickly integrate your SendGrid Marketing Campaigns contact list with AdWords Customer Match. Read More ›
Email for Startups: Outside the Box Marketing Lauren Alworth July 5, 2017 Best Practices, Email Marketing While transactional email is pretty straightforward and inelastic, your email marketing campaigns are where you can get creative and have a little fun. Read on to learn how to dive deeper into your email marketing options. Read More ›
Programming For Marketers: How To Install Python Adrian Palacios June 30, 2017 Email Marketing, Technical If you are a marketer interested in learning basic programming, this post explains how to install Python on your computer and run a test command. Read More ›
Email Marketing Subject Lines: Dos and Don’ts Kelsey Bernius June 29, 2017 Email Marketing Subject lines can be one of the more challenging email elements to master. Read some subject line dos and don’ts to help you with your next campaign. Read More ›
Fighting Email Fatigue: When is Your Email Frequency Too High? Jillian Wohlfarth June 27, 2017 Email Marketing Finding the right email frequency can be a challenge--senders want to maintain a relationship with their recipients and recipients don't want to feel overwhelmed. This post will share tips on how to find balance and fight email fatigue! Read More ›
Benefits of Python for Marketers Adrian Palacios June 14, 2017 Email Marketing, Technical Learn how to start using Python, a computer programming language that can help marketers save time, increase their skill set, and become more valuable team members. Read More ›
In Praise of Spam Complaints Will Boyd June 7, 2017 Best Practices, Email Marketing What should you do about spam complaints? Learning to listen to, rather than fight against, spam complaints is a key skill of advanced email marketers. Read More ›
To Achieve Great Email Personalization, Seek the Best of Both Worlds: Part 2 Bryan Sise June 2, 2017 Email Marketing, Product Elevate Your Email Marketing with a Customized Approach is a new research report that evaluates the emerging use of custom campaign management tools. Read More ›