Category Archives: Best Practices

Canada’s Anti-Spam Legislation (CASL): FAQ

Posted on (4 Comments)

If you haven’t visited the content corner of SendGrid in a while, you may have missed some of the new content we’ve created around Canada’s Anti-Spam Legislation (CASL). Our delivery consultant, Jacob Hansen, hosted legal expert, Shaun Brown, in a CASL-focused webcast where we discussed what CASL is, what it does and doesn’t apply to, and what measures you need to put in place for your email program to be compliant. We received a ton of great questions that we summarized and submitted to Shaun for a quick webcast recap–check out Shaun’s answers below! CONSENT CLARIFICATION Is there a similar nation or state law

READ MORE »

4 Factors that Affect Email Deliverability

Posted on (0 Comments)

The following is part of a series of guest posts from Windows IT Pro that takes an in-depth look at SMTP. So far, we’ve learned about the history of Simple Mail Transfer Protocol (SMTP) and examined various definitions for when an email is considered “delivered.” In this final post from Windows IT Pro, they examine 4 key factors that affect email deliverability. Many factors can affect deliverability, including having a good sending reputation, properly authenticating your mail through SPF and DKIM, and having strong permission practices. But four factors really stand out: The health of the messaging infrastructure What’s in the

READ MORE »

5 Common Email Misconceptions…Demystified

Posted on (0 Comments)

Email lives in a fluid environment–what may have been completely taboo yesterday could be preached as a best practice today. Because of this, it’s easy to buy into some bad information. We grabbed one of our, Delivery Consultants, Jacob Hansen to clear up 5 common email misconceptions he encounters on the front lines when he’s working with our customers! Plug in your headphones and press play for 6 wonderful minutes of email myth busting with Jacob, or scroll down to get straight to business with a quick misconception recap. 5 Common Email Misconceptions (with video timestamps) #1. The bigger the list,

READ MORE »

A Q&A With SendGrid’s Delivery Experts

Posted on (0 Comments)

I love working in email because there’s always something new to learn. But sometimes with all of the protocols, stats, and new laws and regulations (like CASL and the Russian Data Localization Law) it can all feel a little technical. Recently, I’ve seen a lot of delivery and inboxing stats shared in the industry that haven’t had a lot of context or explanation as to what they mean and why they’re important to customers. So I thought that I’d sit down with some members of our delivery team, especially our Delivery Consultant, Luke Martinez, to help me demystify what some of

READ MORE »

Exceptions to Canada’s Anti-Spam Legislation (CASL)

Posted on (0 Comments)

Disclaimer: This is not legal advice. An equally important notion of being aware of what a law applies to, is knowing what it doesn’t apply to! We were lucky enough to host legal expert Shaun Brown from Nnovation LLP for our webcast CASL Compliance 101 to discuss a range of topics involving Canada’s Anti-Spam Legislation. For a thorough download from Shaun, check out our webcast byte below (just under 6 min) or for just a quick list of complete and partial exclusions scroll down!    Complete CASL Exclusions Personal/family relationship Inquiry or application Within organizations Between organizations with a relationship

READ MORE »

5 Reasons Why Your Subscribers Aren’t Reading Your Email

Posted on (0 Comments)

From deciding on the subject line, to the template, to scheduling, it can take time to pull a great email marketing campaign together. When you invest that type of time and effort into a project, you anticipate a worthy return, so when your campaign falls flatter than a pancake, it’s incredibly disheartening. So, why aren’t your subscribers reading your email? We put together a quick SlideShare with 5 potential problems you could be experiencing along with tips on how to troubleshoot them. Click through the deck below or scroll down for a quick recap…or do both!  1. They Never Opted In This

READ MORE »

The Russian Data Localization Law: What You Need to Know to Be Compliant

Posted on (0 Comments)

PLEASE NOTE: THIS DOCUMENT IS PROVIDING GENERAL INFORMATION ON THIS LAW AND NEITHER THE AUTHOR NOR SENDGRID IS PROVIDING LEGAL ADVICE OR COUNSEL. Following is a snapshot of the Russian Data Localization Law (Russian Federal Law No. 242-FZ) that goes into effect September 1, 2015. It includes direct portions of the law, but is not the law in its entirety. Please reference the bottom of this post for additional resources and sources. What it is: This is a Russian Federal Law that requires any business that collects and/or stores personal information of Russian citizens to first process that data in

READ MORE »