Category Archives: Best Practices

5 Traits All Email Marketers Should Have

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Whether you are aspiring to be an email marketer, or simply looking to hire one, you should be aware of some common basic traits that all individuals who are heavily involved in email should have. After looking at numerous job postings, here are the 5 most common and important traits we found: 1. Attention to Detail – Anyone specializing in email will need extremely solid and detail-oriented copywriting and editing skills. Corporate emails are expected to be perfect grammatically, and when there are errors in a business email, it can drastically change the reader’s impression of the company. 2. Flexibility –

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Changing Your Email Marketing Platform? Remember These 3 Things…

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So you’ve decided on a new email marketing platform for your business. Congrats! Whether you found a new solution out of need or due diligence, navigating today’s landscape and picking one of many email service providers is a big part of the battle. But your job isn’t done…depending on the history with your previous service, there are several important pieces you’ll want to include in your transition to the new platform. Here are 3 things to keep in mind: 1. Your assets: Images When it comes to your email images and templates, starting fresh with a new platform gives you

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A DKIM FAQ from SendGrid’s Email Compliance Team

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Making sure your email is getting delivered to the right person at the right time in the right frequency with the right message is the key for email deliverability. SendGrid’s email compliance team lives and breathes all things email, but we also know that not everyone shares our passion and knowledge. To better help you get your next email delivered, we’re providing the most frequently asked questions and answers about DKIM: What is DKIM? DKIM stands for Domain Keys Identified Mail. It is a cryptographic technology created by Cisco and Yahoo. DKIM is the 2nd version of this technology, the original version is

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Browser Testing – All Email Clients are NOT Created Equal

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Even a novice email marketer knows how critical testing is to their success. But when we think of testing, what comes to mind is typically an A/B or multivariate test, designed to give the marketer insight into what subject line, from address, or call to action most resonates with their recipient. This type of testing is critical, certainly, but an all-too-often overlooked type of test is browser testing. In this post, I’ll cover some top tips for testing your email across browsers, clients, and devices, and how you should implement them. Tips for Successful Browser Testing Test your campaign before

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What You Need to Know About List-Unsubscribe

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Whenever we see changes in the world of deliverability and compliance, we want to make sure people are aware of it. Recently, some changes were made to List-Unsubscribe features, and we thought it was a great opportunity to re-visit the subject. List-unsubscribe is an x-header that allows end-recipients the ability to be removed from a mailing list without clicking the unsubscribe link or hitting the spam/junk button. It was created so consumers who were scared of clicking the unsubscribe link would have an alternate way to opt-out of receiving email that wouldn’t affect the senders reputation. List-unsubscribe is used by

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5 Ways to Check Your Sending Reputation

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We always stress the importance of a strong sending reputation. By keeping an eye on your engagement (opens, clicks TiNs, etc.) and reputation (spam complaints, spam traps, unknown users, etc.) metrics you’ll get a good picture of how your emails are being received by subscribers. But if you’re looking for another measure of your reputation, you can take advantage of a handful of resources that will let you know where you stand. Here are 5 sites that will help you check your sending reputation and keep you on track: SenderScore.org Like a credit score, a Sender Score is a measure

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Email Marketing: Content 101

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Have you ever received a marketing email that you were excited to open, but once you clicked through to read the content it just fell flat? The copy didn’t register or the images felt out of place? I know I have. When I find an intriguing site and opt-in to receive their email newsletters, I expect the email experience to be similar to their site and when it doesn’t, it’s disappointing! The success of an email marketing program can live and die with its content. In our latest SlideShare, we review the basics of both written and visual email marketing content.

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