Best Practices


A Look at the World of Sending Political Emails

Jacob Hansen Best Practices
political emails

With the election season well under way, you may have noticed an influx of emails getting to your inbox from various political organizations. As one of the Delivery Consultants at SendGrid, I wanted to look into political sending, what’s unique about it, how it relates to other types of marketing email, and provide some tips on improving political email performance. How do … Read more ›


Email Marketing Mistakes – Q&A Part II

Best Practices
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We hosted a webcast Email Marketing Mistakes last Thursday, where we discussed mistakes email marketers often make, what to do after a mistake is made, and then reviewed our pre-send checklist. We didn’t have time to get to all of the questions asked during our live Q&A, so our presenters, Jill Guest and Matt Rushing, and I are tackling the questions … Read more ›


Email Marketing Mistakes – Q&A Part I

Best Practices
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Last Thursday we hosted a webcast Email Marketing Mistakes with our internal email marketing team, Jill Guest and Matt Rushing. We discussed common email marketing mistakes made, how to mitigate damages, and reviewed our pre-send checklist. Since we weren’t able to get to all of our questions in our live Q&A at the end, I grabbed Jill Guest to help me answer the first … Read more ›


Free Email Marketing Templates

Best Practices
Nurture Example - Orange

We want to help marketers send wanted, beautiful, and engaging emails, which is why we’re releasing five free, responsive email marketing templates today! The templates we’ve included will suit a range of needs—from newsletters to sales announcements, we’ve got your back. If you’re an existing customer, the great news is these templates are pre-loaded into your Marketing Campaigns account. You … Read more ›


Targeted Email Marketing: Finding Your Personalization Sweet Spot

Jillian Wohlfarth Best Practices
targeted email marketing

I recently had the chance to speak with Josh Bland from Technology Advice on his B2B Nation podcast. We chatted about targeted email marketing and how to create value in your customer communications using SendGrid’s sending mantra of sending the right message, to the right person, at the right time, with the right frequency. Finding the perfect balance of sending personalized messages … Read more ›


Gmail DMARC Update 2016

Best Practices
iStock_000052227896_Small

If you’ve been keeping up with news in the email world, you’ve probably heard some of the chatter around Gmail’s upcoming DMARC changes. For most senders, this change will have little or no impact on their day to day sending. For others, it will require a little effort to avoid serious interruption. Either way, it’s worth understanding exactly what changes … Read more ›


What Should Be Your #1 Focus To Achieve Great Email Deliverability? Our Experts Weigh In.

Best Practices
email deliverability

Last week, we published our post 5 Deliverability Tips from SendGrid Experts. Today, we have a continuation of that post, and a few more takeaways from Luke Martinez, Deliverability Consultant, and Taylor Ferguson, Associate Delivery Consultant. Below, Luke and Taylor talk about what they think companies should focus on when it comes to email deliverability, and some of the changes … Read more ›