Articles by Warren Duff


Warren is the Sr. Content Marketing Manager at SendGrid, specializing in email and content best practices, he develops many of the new guides you see SendGrid release as well as other pieces of content, including blogs, videos, case studies, and emails.

Marketing Email vs. Transactional Email: What’s the Difference?

Product
transactional email

If you’ve spent any time on the SendGrid website, you’ve probably seen us reference transactional email and marketing email. Far and away, the biggest question we get from potential and existing customers alike is this: “What’s the difference between marketing email and transactional email?” One of the great things about SendGrid is our versatility. Whether you’re sending a newsletter, coupon, promotion, password reset, account update, or any other email communication, we can help you get those messages delivered. The difference between marketing email and transactional email, when it comes to SendGrid’s platform, is how you send those messages. As we usually explain to the people that call us: With SendGrid, there are multiple ways for you to send email: Web Read More ›


The Top Tech Posts from October

Community, Company, Product, Technical
BlueEmail@

The SendGrid Blog is designed to be a resource for all the people out there sending email. Whether you’re the founder of a small business, a VP of Marketing at a large company, or a developer working on a project at a hackathon, we want to have content tailored to your needs. For the more technically-oriented readers, our tech posts are written by SendGrid’s fantastic developer evangelists. Whether they’re exploring new code or creating one-off apps, they’ve always got new stuff to show you. Below is a compilation of the most popular technical posts from October: Help Contribute to SendGrid’s Open Source Documentation Matt Bernier, SendGrid’s new documentation developer talks about Documentation. Learn about SendGrid’s Open Source Documentation and how Read More ›


October Recap – The Top 5 Email Best Practice Posts

Best Practices
recap

As an email sender, the best way to ensure your messages are delivered, opened, and engaged with, is to make sure you’re implementing the right email best practices. Below is a list of the top best practice posts from October. Whether it’s implementing great new calls to action (CTAs), tips on how to grow your recipient list, or examples of emails that work, we’ve got you covered: 6 Steps to Grow Your List Authentically Why it’s important to grow your recipient list the right way. In general, you never want to obtain a list, so growing it the right way is essential. Kate provides some great insight and ways to increase your list size, and has created a great SlideShare Read More ›


Improve Your Email Program Instead of Focusing on Social

Best Practices

Here’s the deal: email continues to outperform social media when it comes to customer engagement, and it doesn’t look like that’s going to stop anytime soon. According to the Radicati Group, there are more than 100 billion wanted emails sent everyday… and that number is expected to rise: According to Forrester Research, user interactions with companies on social websites peaks with Instagram at 4.21%, followed by Facebook at .07%, and Twitter at .03%. Those numbers only represent interactions, and they don’t necessarily mean that viewers took the next step to visit their website. Email, on the other hand, gets much more interaction. According to Epsilon and the Email Institute’s report, for North America alone, triggered email is opened almost 30% Read More ›


The Top 7 Tech Posts of August and September

Technical
developer

Our tech posts are written by our developer evangelists as a way to inform readers about some of the great things they are doing. Oftentimes, this means hacks they’re working on using SendGrid, events they’re attending, or how they’ve used SendGrid with another great piece of tech. Over the last couple months, we’ve tracked our most popular technical posts, and we’ve compiled them here. Check out what people have been reading and learning about: 1. The SendGrid Ruby Gem and My Mama! by Eddie Zaneski – This introduction to the new SendGrid Ruby library also features a hack that Eddie created to automatically text his mom any time he checks into a new city or state on Foursquare. 2. & 3. Tracking Read More ›


Spam as Overcommunication: Preventing Unsubscribes and False Spam Reports

Best Practices
spam as overcommunication

As you continue to innovate your app, it’s easy to want to reach out and update your customers about your innovations as much as possible. Unfortunately, this can be a mistake. When you communicate too often with your recipient list, you can dilute the importance of your messages and annoy your recipients because you’re flooding their inboxes with information that may not be relevant to them. This frustration from over communication often leads to recipients re-thinking their subscription or even flagging you as a spammer. While you may only want to inform your list, recipients may not want all those emails. This can cause spikes in unsubscribes and spam reports. Questions to Ask Before Hitting “Send” Customer (or potential customer) communication Read More ›


SendGrid TAMs Reach Out to Customers to Improve Their Email

Best Practices, Company

SendGrid is committed to customer success. One important element of that is our Technical Account Management team. So what are Technical Account Managers (or TAMs) doing for our customers? In addition to helping with the technical integration of the world’s largest cloud-based email platform, TAMs proactively monitor accounts for sending reputation and deliverability rates, they’re updated on all the latest ISP protocols, and they work directly with clients to make sure any issues are resolved as soon as possible. Reaching Out The SendGrid TAMs work with some of our highest-level clients to ensure their email programs are successful. One of the ways they do this is by visiting customers in person, learning more about their sending habits, providing suggestions to improve their Read More ›


After 32 Years, Email Still Dominates

Company

Over the 32 years since email was invented, it’s grown in a way that few other technologies have. From something that was only used internally at organizations, email is now a necessity for everyone. As the world’s leading email delivery service, SendGrid is in a unique position to see how email continues to grow, and where it’s headed in the future. During 2013 and 2014, we collected data over two separate 10-day time periods, creating a data set of over 8 billion emails sent by more than 125,000 companies. From that data and from speaking with our own email experts, we’ve been able to pull together some great findings. What We Know SendGrid has gained some amazing insight into how Read More ›


Baligam Uses SendGrid to Send Over 18 Million Messages Each Month

Product

Founded in 2010, Baligam is Israel’s top daily deal site. Every day, they provide their subscribers with thousands of deals they can take advantage of. In order to do this, Baligam uses a few different SendGrid functions. Baligam’s primary emails consist of three different types of deal newsletters: daily, tourism, and flash sales. These newsletters are the source of Baligam’s customer communications and revenue. In addition to these marketing email communications, Baligam also uses SendGrid for their transactional email needs. User registration, subscription confirmation, password change notification, and shipping and order confirmation emails are all automatically sent through our SMTP service. The Choice Even though Baligam had worked with SendGrid since starting their company in 2010, in 2013 they wanted Read More ›


DonorsChoose.org Raises Money for Teachers and Students in Need Through SendGrid Transactional Email

Product
DonorsChoose-org-logo

We’re happy to announce a brand new case study of a great SendGrid customer: DonorsChoose.org. DonorsChoose.org pioneered crowd funding for charity in April 2000. Their online charity enables people to donate directly to teachers and students in need. Through DonorsChoose.org, teachers can ask for funding for classroom projects, people can donate directly to those projects, and students in need can be better educated. Email is one of the key ways DonorsChoose,org communicates with citizen donors and donation recipients alike. Over the last year, SendGrid’s email program has helped the online charity raise more than $10 million for classrooms around the country. So far, DonorsChoose.org has raised almost $250 million in donations for over 460,000 projects to help students and classrooms across Read More ›


Scaling With Partnerships

Company
Partnership concept

One of the ways SendGrid has been able to scale and reach its current size is by partnering with other amazing companies and organizations. Partnerships help SendGrid reach new customers, show them how email can help their business, and add value to their email program. To understand how business partnerships are a key aspect in how SendGrid has scaled so far, we interviewed our own Laurence Trifon about the role partnerships have played in SendGrid’s scaling over the last 5 years. First, tell us about your role at SendGrid. My name is Laurence Trifon, I’m the Director of SendGrid’s Business Development (BD) group. SendGrid offers a variety of partnership types and solutions, but at their core, BD focuses primarily on Read More ›


What is an SMTP Server?

Best Practices
Sending and Email

Just like our SMTP Service Crash Course, we’re revisiting one of the basic elements of email deliverability: the SMTP Server. Again, we teamed up with our own Nigel Dunetts, a SendGrid Support expert, to answer a few of the most common SMTP server questions. What is an SMTP server? Simply put, an SMTP server is a machine, or collection of machines, whose primary purpose is to send, receive, and/or relay messages between email senders and receivers. An SMTP server will have an address, or addresses, that can be set by the mail client or application that you are using, generally formatted as smtp.serveraddress.com. Is an SMTP Server the same as a normal server? Technically speaking, yes. An SMTP server is Read More ›