SendGrid’s 2016 Email Deliverability Guide

Best Practices
2016 Email Deliverability Guide

Whether it’s transactional or marketing email, or if you’re sending 100 or 100 million emails a month, making sure your messages are getting to your recipients is essential for any business. SendGrid’s Email Deliverability Guide has always been the best resource for improving deliverability, and we’ve improved it for 2016. ReturnPath’s 2015 Deliverability Benchmark Report […]


Customer Spotlight: Bandsintown

Company
Bandsintown_Mock_4

At its core, Bandsintown enriches lives by connecting fans with the artists they love. Through the Bandsintown Concerts app, users are able to track artists they love to listen to, and see when they’re coming to town and where they’re performing. Today, over 20 million music lovers have registered with Bandsintown to track their favorite […]


The Benefits of Email Marketing in 2016

Email Marketing
benefits of email marketing

At this point, email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth. Despite the popularity of […]


Helping DonorsChoose.org Crowdfund School Projects

Company
DonorsChoose-org-logo

With the holiday season upon us, we wanted to highlight one of the great non-profit organizations that chooses to send their email through SendGrid. DonorsChoose.org is an online charity that helps people find and then help fund school projects they would like to support. DonorsChoose.org pioneered the idea of crowdfunding for charity in April 2000. […]


Black Friday and Cyber Monday: Email Subject Line Insights

Best Practices

We provided some volume and engagement data and insights earlier in the week in our post, Black Friday and Cyber Monday – Using Data to Gain Email Insights. Today, we’re expanding on that data with some email subject line analysis. SendGrid’s Victor Amin, Data Scientist, looked at data from Black Friday and Cyber Monday in 2014 […]


Black Friday and Cyber Monday – Using Data to Gain Email Insights

Best Practices

Black Friday and Cyber Monday are terms nearly everyone is familiar with. The two shopping events kick off the holiday shopping season ahead of Christmas with thousands of stores and online retailers offering limited sales and deeply discounted items. Americans alone are expected to spend $5.7 billion on the two largest sales days of the […]


Nudgespot Case Study: Using SendGrid to Power Contextual Email

Product
Nudgespot + SendGrid

Nudgespot is a communications app that is helping businesses send contextual communications to their customers. As a Marketing Solutions SendGrid partner, Nudgespot uses SendGrid to deliver the one-to-one emails their customers need to send. In addition to SMS, push notifications, and in-app messages, Nudgespot provides businesses a platform to send three different types of email: […]


The Strava Case Study: Consistent Changes Create Email Successes

Product

Introduction to Strava Strava is the premier social fitness app that tracks running and cycling activities so that you can track runs and bike rides, compete with friends and other users, and see what your favorite athletes are doing. They began sending transactional email through SendGrid in 2011. Since then, they’ve scaled exponentially, and they continue […]


Doubling Email Volume With 99% Delivery: How Nextdoor is Leveraging SendGrid

Product

Nextdoor is using today’s social media and communications technology to revive local community connections and bring people together. On Nextdoor, neighbors create private websites for their neighborhoods where they can ask questions, get to know one another, and exchange local advice and recommendations. Since its inception a little more than three years ago, Nextdoor has […]


Marketing Email Tips from an Email Insider

Email Marketing

As an email marketer and writer, I’m constantly looking around for good resources. Unfortunately, most of the email marketing tips, tricks, and guides I read are just rehashing the same old stuff: Know your audience Be informative Send at the right time Etc., etc., etc. Honestly, these are the things you should know by now. […]