Author Archives: Warren Duff

About Warren Duff

Warren is the Content Marketing Manager at SendGrid, specializing in email and content best practices, targeted content generation, and editing blogs, case studies, and guides.

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Articles Posted by Warren


Customer Spotlight: Bandsintown

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At its core, Bandsintown enriches lives by connecting fans with the artists they love. Through the Bandsintown Concerts app, users are able to track artists they love to listen to, and see when they’re coming to town and where they’re performing. Today, over 20 million music lovers have registered with Bandsintown to track their favorite artists and learn about upcoming live performances in their areas. Currently, Bandsintown sends almost 50 million emails each month to their various recipients. While Bandsintown communicates with customers via push, SMS, and email messages, they’ve embraced email as their core communication channel. Bandsintown uses SendGrid

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Learning From Black Friday and Cyber Monday: Discounts in Your Subject Lines

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According to The Washington Post, email marketing drove 25% of all online sales on Black Friday. Meanwhile, PracticalEcommerce is reporting that email advertisements accounted for 22% of Cyber Monday orders. Even though Black Friday and Cyber Monday happened a couple months ago, SendGrid’s Data Scientist, Victor Amin, has been looking at the marketing email SendGrid delivered during the largest shopping days of 2015. By analyzing the subject lines and delivery metrics of the marketing email we sent, we’ve come up with some great insights for email marketers, regardless of the time of year. In this post, we’re looking into discounts

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The Benefits of Email Marketing in 2016

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At this point, email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth. Despite the popularity of other types of communication, email marketing is still a cornerstone of any successful business, whether the organization is a mom and pop shop or a multi-million dollar corporation. But why is email so important? Why is it a marketing strategy that you need to take

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Helping DonorsChoose.org Crowdfund School Projects

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With the holiday season upon us, we wanted to highlight one of the great non-profit organizations that chooses to send their email through SendGrid. DonorsChoose.org is an online charity that helps people find and then help fund school projects they would like to support. DonorsChoose.org pioneered the idea of crowdfunding for charity in April 2000. Today, nearly 66,000 schools participate in sharing classroom projects that need additional support from donors. How DonorsChoose.org Works Teachers from all over the country can post projects on DonorsChoose.org that need to be funded. Types of projects can include: Field trips Books Team sports Art

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Black Friday and Cyber Monday: Email Subject Line Insights

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We provided some volume and engagement data and insights earlier in the week in our post, Black Friday and Cyber Monday – Using Data to Gain Email Insights. Today, we’re expanding on that data with some email subject line analysis. SendGrid’s Victor Amin, Data Scientist, looked at data from Black Friday and Cyber Monday in 2014 to see if there are any takeaways for senders. Below, we’ve provided some of the plots we think are interesting about subject line wording. You can find some potential takeaways at the end. Subject Line Wording In addition to the volume, engagement, and usage data

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Black Friday and Cyber Monday – Using Data to Gain Email Insights

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Black Friday and Cyber Monday are terms nearly everyone is familiar with. The two shopping events kick off the holiday shopping season ahead of Christmas with thousands of stores and online retailers offering limited sales and deeply discounted items. Americans alone are expected to spend $5.7 billion on the two largest sales days of the year. This year, we worked with SendGrid’s Victor Amin, Data Scientist, to look at data from 2014 to see if there’s anything that may be helpful to senders this year. We’ve also provided some tips for senders that are planning on messaging their customers or

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Nudgespot Case Study: Using SendGrid to Power Contextual Email

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Nudgespot is a communications app that is helping businesses send contextual communications to their customers. As a Marketing Solutions SendGrid partner, Nudgespot uses SendGrid to deliver the one-to-one emails their customers need to send. In addition to SMS, push notifications, and in-app messages, Nudgespot provides businesses a platform to send three different types of email: Transactional email – Messages that notify recipients of important account information, like receipts and privacy updates. Marketing email – Messages that are sent to many recipients to promote engagement or make announcements. Triggered email – Behavior-based messages sent to specific users in order to drive

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