I Fought Gmail’s Tabs, and The Tabs Won Seth Charles May 22, 2017 Best Practices, Email Marketing All you need to know about Gmail tabs, why they’re important, and why you shouldn't fight the promotional tab. Read More ›
Can You Hear Me Now? Verizon’s Transition to AOL Seth Charles March 28, 2017 Best Practices, Email Marketing Verizon email will now be filtered according to AOL algorithms. Read about what this means for email marketers. Read More ›
It’s the Comp-Complainiest Time of the Year Seth Charles November 23, 2016 Best Practices I wanted to take this opportunity to remind senders that although the fourth quarter is the busiest in terms of email volume, it’s also the busiest in terms of email complaints. Read More ›
Don’t Fear the New iOS 10 Update Seth Charles September 21, 2016 Best Practices A new email unsubscribe feature was released with Apple's release of the new mobile operating system iOS 10. Here, Delivery Consultant, Seth Charles explains what this change means for senders and recipients. Read More ›
Best Practices For Sending Updated Terms of Service or Privacy Policy Emails Seth Charles August 26, 2016 Best Practices Delivery Consultant, Seth Charles, shares the “Do’s and Don’ts” of sending updated terms of service and privacy policy emails to your customers in an effective (and safe) way. Read More ›
You Forgot to Say Please: How to Collect Email Addresses Seth Charles July 27, 2016 Best Practices Because a marketer’s list is the lifeblood of their email channel, it’s paramount that the sender/recipient relationship begins on a foundation of trust and transparency. Here, we’ll cover six different types of address collection methods along with their accompanying benefits/risks. Read More ›
The Welcome Email Series: Strategy and Benefits of a Layered Brand Introduction Seth Charles May 16, 2016 Best Practices SendGrid's Email Deliverability Consultant, Seth Charles, shares how your welcome email series can increase the odds of your subscribers engaging early in the customer lifecycle, and how it can improve your list quality. Read More ›