Articles by SendGrid Compliance Team

The Solution for Making Bacn Tasty

Best Practices

The following is a guest post from Graham at our Compliance Desk. Bacn is the new spam and major ISPs are making changes to make sure that your inbox stays healthy. For clarity, “spam” is simply email that people don’t want. Bacn is a newer phenomena defined as “email you want–but not right now.” This can be something like daily deals, notifications, or advertisements from some of your favorite clothing sites. Bacn, unlike spam, has been opted into and therefore, is usually of some importance to the recipient, but isn’t urgent. But bacn can also be considered a nuisance. Personally, I get a notification every time I receive an email and on the off chance that it is important, I check it. But more often Read More ›

Re-confirmation Emails: Should You Be Sending Them?

Best Practices

In order to maximize your email deliverability it is important to keep your address list current and clean. What does this mean and why does it matter? A re-confirmation email, otherwise known as a re-opt in email, is a good way to: Remind unengaged customers about your business Clean your lists with minimal impact to your deliverability Prevent inadvertently spamming your clients It’s important to remember that email addresses can become obsolete over time. Addresses might become abandoned and eventually recycled or converted to spam traps. (Read more about spam traps here.) Another possibility is that your recipients might simply become disinterested in receiving your emails after some time. All of these can cause problems for your email deliverability. Old abandoned addresses become undeliverable and subsequent Read More ›

DMARC: Domain-based Message Authentication, Reporting & Conformance

Best Practices, Technical

The following is a guest post from SendGrid’s Compliance Desk. DMARC and YOU. The future of email authentication. What is it? Have you ever received an email message that claimed to be from a company or a brand and clearly wasn’t? This “phishy” behavior is often the result of domain spoofing, and is likely the work of someone trying to phish personal details of the messages’ recipients. Current email infrastructure standards aren’t perfect, and can sometimes be exploited. So how do you protect your own domain or brand from being spoofed in this way? Enter DMARC–Domain-based Message Authentication, Reporting & Conformance. DMARC was created to tell a participating receiving server what to do with a message that fails both SPF Read More ›