The Solution for Making Bacn Tasty

Best Practices

The following is a guest post from Graham at our Compliance Desk. Bacn is the new spam and major ISPs are making changes to make sure that your inbox stays healthy. For clarity, “spam” is simply email that people don’t want. Bacn is a newer phenomena defined as “email you want–but not right now.” This can be something like daily […]

Re-confirmation Emails: Should You Be Sending Them?

Best Practices

In order to maximize your email deliverability it is important to keep your address list current and clean. What does this mean and why does it matter? A re-confirmation email, otherwise known as a re-opt in email, is a good way to: Remind unengaged customers about your business Clean your lists with minimal impact to your deliverability Prevent inadvertently […]