Articles by Matt Thelen


Matt leads SendGrid's Strategy, Research, and Insights function including NPS, Competitive and Market Intelligence, Customer Insights, Analyst Relations, Custom Research efforts, and more. His focus is to help SendGrid be customer-obsessed, competitively-aware, and industry-informed.

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SendGrid’s Approach to NPS: Specific Things We Do While We Keep Our Sights on What Matters Most

Company
SendGrid recently revamped its Net Promotor Score (NPS) system which needed a survey process that would a) capture a lot of data b) allow us to close the loop with customers in near real-time and c) analyze and report on the data. Matt Thelen, who manages SendGrid's Strategy, Research, and Insights initiatives provides tangible and specific examples of how this was achieved at SendGrid. Read More ›

Canadian Email Campaign Tool, Emailicious, is Partnering with SendGrid

Partnerships
emailicious logo

SendGrid is happy to announce a new partnership with a great Canadian email marketing product: Emailicious. Emailicious is an intuitive email campaign tool that makes importing lists, segmenting recipients, and sending marketing emails easy. In order to ensure these messages are delivered, they chose to build their platform on top of SendGrid. SendGrid is the largest email infrastructure as a service provider that is the ideal email delivery engine for Emailicious’ product. For users of Emailicious, if they already have a SendGrid account, they can log into their platform and receive a discount on the Emailicious product and simply send messages with their SendGrid email credits. Through Emailicious, SendGrid customers can create and send marketing email campaigns with the unique Read More ›