Yahoo DMARC Update

Best Practices

You may already know that has a DMARC policy in place that prevents mail with in the from address from being delivered if it is sent from outside Yahoo’s infrastructure. Yahoo is expanding this policy to their lower-volume Yahoo international domains below on Mar 28, 2016. The list of domains that will become […]

What is Domain Reputation and Why is It Important?

Best Practices

Did you know that your sending domain carries a reputation just like your IP address does? It’s true. Domain reputation is becoming a more and more important part of how mailbox providers decide whether or not your email lands in the spam folder, or the inbox. What does this mean for senders? You might already […]

What Is and What Isn’t an IP Warm Up?

Best Practices
IP warm up

As an email marketer, you’re most likely not a stranger to the term “IP warm up.” In this blog I’ll explain exactly what IP warm up is for those who are unfamiliar with the term, and I’ll explain exactly what it isn’t for those who are. Why do we warm up IPs? Unfortunately, the need to warm […]

Two New Email Segmentation Techniques

Best Practices

If you’re an email marketer and you haven’t adopted some sort of address list segmentation strategy, you’re way behind the times. Just a few years ago, list segmentation simply meant splitting your mailing list into a few parts based on demographics: women get these messages, men get these messages, east-coasters get these messages and west-coasters […]

Gmail Postmaster Tools: What You Need to Know

Best Practices
Mail Icon

Our friends at Gmail recently announced Google’s new Postmaster Tools dashboard. (Thank you, Google!) Like the release of their Spam Feedback Loop a year ago, it eliminates a blind spot in the email ecosystem. It gives qualified high volume senders visibility into key metrics that help them improve the quality of their email campaigns and […]

Expectation Setting and CASL

Best Practices

These days, expectation setting also has legal implications. With the introduction of the Canadian Anti‑Spam Legislation (CASL) a little less than a year ago, expectation setting has a new level of importance. In the context of your email program, setting expectations means that when a user signs up to receive your newsletter or your mail stream, […]

A DKIM FAQ from SendGrid’s Email Compliance Team

Best Practices

Making sure your email is getting delivered to the right person at the right time in the right frequency with the right message is the key for email deliverability. SendGrid’s email compliance team lives and breathes all things email, but we also know that not everyone shares our passion and knowledge. To better help you get your […]