Articles by Len Shneyder


Len Shneyder

Len Shneyder is a 15-year email and digital messaging veteran and the VP of Industry Relations at SendGrid. Len serves as an evangelist and proponent of best practices and he drives thought leadership and data-driven insights on industry trends based on the massive volume of email SendGrid delivers on behalf of their customers. Len is a longtime member of M3AAWG (the Messaging, Malware, Mobile Anti-Abuse Working Group) and serves on its board in addition to Co-Chairing the Program Committee. He’s also part of the MAC (Member Advisory Committee) of the EEC (Email Experience Council) where he serves as the organization's Vice Chair. The EEC is a professional trade organization focused on promoting email marketing best practices. The EEC is owned by the DMA (The Direct Marketing Association of America), a nearly 100-year-old organization where he also sits on the Ethics Committee. In addition, Len has worked closely with the ESPC (Email Sender & Provider Coalition) on issues surrounding data privacy and email deliverability.

How the Email Privacy Act Affects Today’s List Builders

Len Shneyder Best Practices
Today more than 205 Billion emails a day are sent between individuals and businesses making it a stunningly massive repository of human generated information. So it stands to reason that in today’s world, email should be afforded the same protections that our medical records, electronic or paper, enjoy under HIPAA because we’ve entrusted our most sensitive life and business secrets to the channel and medium. Read More ›

The Future of Email Marketing (An Informal Survey)

Len Shneyder Email Marketing, Events
With the coming of each new year, pundits and marketing insiders take to the airwaves (or the tweeters) to predict which new shiny objects we’ll obsess over. This happens at events and in many trade publications both online and off. Email is no different; making predictions about the future of a venerable marketing channel is part and parcel for every digital marketer with a vested stake in the success of email as both a category and a tool in their customer engagement quiver. Earlier this year, we met many of our international senders, as well as gathered their input on trends in the email space. Read More ›

Coming of Age in the Era of Email

Len Shneyder Email Marketing
As an email professional, I’ve been kicking around the idea for quite some time that email is part of our maturation process. My theory isn’t scientific, it’s based on simple observation and a conclusion rooted in the fact that global email volume has never contracted; quite the contrary, it’s always growing. Read More ›