Articles by Kate Schmeisser

When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Associate.

Everyone Needs a Superhero, Even Your Transactional Email Program

Best Practices

Sometimes heroes come in unexpected shapes and sizes. Take Clark Kent…or Peter Parker…or your transactional email! Even those closest to them didn’t know the secret power they possessed. That’s exactly how most senders of transactional email are: unaware of the extent they could use that seemingly simple message. And they are missing out. A wanted, expected, anticipated email is powerful. A secret superhero at your disposal and you didn’t even know it. But how do you empower transactional email to be the superhero it was created to be? Say “hello” to optimized, personalized, and ROI-rich content. Our partner webcast How to Make Transactional Email Your Superhero: Keys to Optimization and Success will take place on March 4th, 2014 at 1 Read More ›

Answers to Your Burning IP Warm Up Questions

Best Practices

We had a great turnout for our webcast ISPs Like It Hot: How to Warm Up an IP this past Tuesday! Our Senior Technical Account Managers, Katie and Aku led us through the benefits of IP warm up and the ugly consequences of not taking the time to do it. To start things off, check out our quick Webcast Byte that explains who needs to warm up their IP: We had a TON of questions and couldn’t quite get to them all- so here are the answers to a hand-picked bunch that we felt covered a variety of topics. Is there a tool or service to check the “temperature” of a new IP? Yes, is a free service that allows Read More ›

Customer Spotlight Series: CapLinked


Productivity can easily be the make or break factor in a startup’s success. We started off the the productivity portion of our Customer Spotlight series with a look at BinPress last week, and this week we are focusing on another standout: CapLinked. Making it big can be decided by the slight difference between having and almost having the resources and capital at the right time or place, and that’s where CapLinked comes in. CapLinked makes it faster, safer, and easier to manage business transactions in the cloud and provides companies with easy-to-use tools for capital raises, asset sales, mergers and acquisitions, real estate deals, investor and board reporting, business development negotiations, and other types of complex business transactions within a secure platform. Streamline your deal flow Read More ›

Customer Spotlight Series: BinPress


Productivity The make or break moment for businesses comes when productivity is translated into financial success. It is, after all, THE moment of truth in knowing if your brilliant idea has the capability of becoming the next big thing. Our environment is ever-changing, competitive, and unchartered. Epic success is the goal, but will it become a reality? For start-ups, productivity can’t be measured in mouse-clicks, visits, and opt-in requests. Instead, productivity focuses on how you use human and capital resources to move your business forward. As lean, mean, fighting machines, start-ups rely on business productivity tools to provide enterprise-level solutions on a bite-size budget. These companies have devised solutions that provide easier, more flexible, and more affordable ways to chart Read More ›

Tutorial: Event Notification App (Event Webhook)


Our VidGrid Tutorial  for today is focused on one of our more popular webhooks – the Event Notification App. Our Event Webhook allows you to monitor all activity through your SendGrid account in real-time. Tom goes into detail on how to set this up using the app in your account and adding the necessary files to your host server. Video Transcription The Event Notification App is a great tool offered by SendGrid to allow real-time monitoring of all your email activity through your SendGrid account without the limitations of the Email Activity page. The Event Notification App is offered to our Silver and higher customers. You can access the Event Notification App by going to your Apps page and selecting Read More ›

Tutorial: Effectively Using SendGrid’s Email Activity Tool


Our next installment in our VidGrid tutorial series covers email activity. In this video, Jayson demonstrates how to use the Email Activity tool effectively by giving some quick tips on what to look for when viewing the different event types. Use this feature to get details on the emails being sent through your account. Video Transcription Email activity is a great tool that lets you see what’s been happening to the emails that you’ve been sending out. Details that are available include: The date they were processed The date they were delivered Along with things such as: When people may have clicked on your unsubscribe link Opens Clicks If the email encountered any trouble such as deferrals, bounces, or blocks Navigating Read More ›

Catch Ya Later Movember


Alas, Movember is officially over. We certainly had a lot of fun with it this year in our office, and are sad to see it go. (Though some of us may be a little more thankful than sad that they can finally get that muskrat looking thing off of their face!) Regardless, we have quite the lineup of reveals for Movember: Final ‘stache pictures Winning office for Count My Reps Total donation to the Movember Foundation Final Week 3 & 4 Pics: Count My Reps SendGrid also grabbed the opportunity to use Movember as a motivational tool to get moving and healthy with our annual Count My Reps showdown between our offices. We are proud to report we had an Read More ›

Thanks to Our Guest Blog Contributors

Guest Post

We hope you had a wonderful Thanksgiving and your fill of family, friends, and (of course) delicious food! In the spirit of the season, we wanted to give thanks for our amazing guest blog contributors. Whether it be to explain how SendGrid is best integrated with their product to make your life just a little easier, or to share their best practices for email, we truly appreciate their contribution. Check out a few of the highlights below and click on the links to read the full articles: “Embarke has automated the ability to perform some of SendGrid’s email delivery best practices. In this post I’ll break down what these best practices are and how Embarke can help you make the most of Read More ›

Why “Thank You”—It Is Coming In Nicely: Movember Update


Things are getting pretty hairy around the SendGrid offices…literally (not in the chaotic use of the word, but in the moustache, soul patch, goatee, mountain man beard sense). We have an incredible 52 internal Movember participants this year and let me tell you, they are off to a great start! This year, we are embracing Movember in a three pronged approach—internal moustache/beard growing, an internal health challenge, and a Share the ‘Stache initiative for everyone to be involved with that ultimately results in a donation to the Movember Foundation! Internal Moustache Update A little preview of our fan-stache-tic progress below: Count My Reps If you’re familiar with SendGrid, then you are familiar with the 4Hs we eat, sleep, and breathe. Read More ›

The ISP Change Up: Why Can’t They Just Stick to One Thing?

Best Practices

We understand how you feel. Every time you think you have it all figured out, the ISPs go and change their process for evaluating email. It can be frustrating for a marketer, but it truly is something they have to do. You see, while you are busy trying to follow all the best practices to ensure email delivery, spammers are dreaming up new and devious ways to get malicious email past the ISPs. In fact, that’s their full time job and they can be pretty good at it! Of the 144 billion emails sent per day worldwide in 2012, 68.8%% of those emails were spam. Thwarting a Thief Think about it this way. If someone kept breaking into your house, Read More ›

Tutorial: How to Create a SendGrid Subuser

Best Practices, Product, Technical

Our VidGrid Tutorial we have for you today is all about creating subusers within your SendGrid account. Subusers are child accounts that share the same overall credit pool as the parent account, but have their own unique SMTP credentials, settings, statistics, and site login. The video below takes you through the process of creating subusers from start to finish. Video Transcription SendGrid support here, bringing you a video about subusers without whitelabel. Subusers are child accounts available for all silver level and higher customers. Subusers share the same overall credit pool but have their own unique SMTP credentials, settings, stats, and site login. Things to Remember When Creating a Subuser Here are some important notes before you move forward with the Read More ›

How to Communicate Your Code Infographic

Best Practices, Company

Last week one of our awesome Developer Evangelists Nick Quinlan took us through his top tips and tricks he uses when communicating code. The main takeaways included: Here’s a little context for each point: They’re Smarter Than You– If you assume whoever you are talking to is smarter than you, then you avoid making the mistake of talking down to them. Understand Your Audience– Ask who they are, what their background is, and then from there you can cater your conversation so it’s more valuable to them. Think Big Picture First– Always give the main idea first so people know where you are coming from, then backtrack into more information/details. Give them a place to start. Kill The Jargon– First Read More ›