Articles by Kate Schmeisser

When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Associate.

The First Impression Email

Best Practices

So the term “first impression email” may not be official or accepted industry-wide, BUT it is exactly what it sounds like! The first impression email is your first point of contact with your customer and it matters a lot. Your subscriber took the time to engage with you and should be rewarded with a thoughtful […]

Everyone Needs a Superhero, Even Your Transactional Email Program

Best Practices

Sometimes heroes come in unexpected shapes and sizes. Take Clark Kent…or Peter Parker…or your transactional email! Even those closest to them didn’t know the secret power they possessed. That’s exactly how most senders of transactional email are: unaware of the extent they could use that seemingly simple message. And they are missing out. A wanted, […]

Answers to Your Burning IP Warm Up Questions

Best Practices

We had a great turnout for our webcast ISPs Like It Hot: How to Warm Up an IP this past Tuesday! Our Senior Technical Account Managers, Katie and Aku led us through the benefits of IP warm up and the ugly consequences of not taking the time to do it. To start things off, check […]

Customer Spotlight Series: CapLinked


Productivity can easily be the make or break factor in a startup’s success. We started off the the productivity portion of our Customer Spotlight series with a look at BinPress last week, and this week we are focusing on another standout: CapLinked. Making it big can be decided by the slight difference between having and almost having […]

Customer Spotlight Series: BinPress


Productivity The make or break moment for businesses comes when productivity is translated into financial success. It is, after all, THE moment of truth in knowing if your brilliant idea has the capability of becoming the next big thing. Our environment is ever-changing, competitive, and unchartered. Epic success is the goal, but will it become […]

Tutorial: Event Notification App (Event Webhook)


Our VidGrid Tutorial  for today is focused on one of our more popular webhooks – the Event Notification App. Our Event Webhook allows you to monitor all activity through your SendGrid account in real-time. Tom goes into detail on how to set this up using the app in your account and adding the necessary files […]

Tutorial: Effectively Using SendGrid’s Email Activity Tool


Our next installment in our VidGrid tutorial series covers email activity. In this video, Jayson demonstrates how to use the Email Activity tool effectively by giving some quick tips on what to look for when viewing the different event types. Use this feature to get details on the emails being sent through your account. Video Transcription […]

Catch Ya Later Movember


Alas, Movember is officially over. We certainly had a lot of fun with it this year in our office, and are sad to see it go. (Though some of us may be a little more thankful than sad that they can finally get that muskrat looking thing off of their face!) Regardless, we have quite […]

Thanks to Our Guest Blog Contributors

Guest Post

We hope you had a wonderful Thanksgiving and your fill of family, friends, and (of course) delicious food! In the spirit of the season, we wanted to give thanks for our amazing guest blog contributors. Whether it be to explain how SendGrid is best integrated with their product to make your life just a little […]

Why “Thank You”—It Is Coming In Nicely: Movember Update


Things are getting pretty hairy around the SendGrid offices…literally (not in the chaotic use of the word, but in the moustache, soul patch, goatee, mountain man beard sense). We have an incredible 52 internal Movember participants this year and let me tell you, they are off to a great start! This year, we are embracing […]