Articles by Kate Schmeisser


When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Associate.

Email Marketing Mistakes – Q&A Part II

Email Marketing

We hosted a webcast Email Marketing Mistakes last Thursday, where we discussed mistakes email marketers often make, what to do after a mistake is made, and then reviewed our pre-send checklist. We didn’t have time to get to all of the questions asked during our live Q&A, so our presenters, Jill Guest and Matt Rushing, […]


Email Marketing Mistakes – Q&A Part I

Email Marketing

Last Thursday we hosted a webcast Email Marketing Mistakes with our internal email marketing team, Jill Guest and Matt Rushing. We discussed common email marketing mistakes made, how to mitigate damages, and reviewed our pre-send checklist. Since we weren’t able to get to all of our questions in our live Q&A at the end, I grabbed Jill Guest to […]


Free Email Marketing Templates

Email Marketing
Nurture Example - Orange

We want to help marketers send wanted, beautiful, and engaging emails, which is why we’re releasing five free, responsive email marketing templates today! The templates we’ve included will suit a range of needs—from newsletters to sales announcements, we’ve got your back. If you’re an existing customer, the great news is these templates are pre-loaded into […]


The Best Time to Send Your Marketing Email

Email Marketing

It’s a question we hear all the time, “When’s the best time to send my marketing email?” The Bad News The crux of it is, that magical time that guarantees email engagement does not exist. Unfortunately, this isn’t a one size fits all situation. As an email service provider (ESP) we can technically dig into […]


Your Top Email A/B Testing Questions, Answered

Best Practices
Email Testing

We had a flood of great questions come in at the end of our webcast Stellar Email Marketing: A/B Testing and CTAs that our presenters Carly Brantz and Jillian Wohlfarth didn’t have time to answer. If you missed it, Jillian answered the CTA focused questions in her latest post and to wrap everything up, Carly answered the A/B […]


Email Marketing 101: The Welcome Email

Email Marketing
Email Marketing 101: The Welcome Email

Your welcome email introduces your subscribers to your email program. It’s your way of saying “hello” and is arguably the most important message you’ll send to your subscribers. To provide more context on why, how, and when you should send welcome emails, we created a new SlideShare, Email Marketing 101: The Welcome Email (below). Whether you’re new to welcome emails, or an […]


Email Marketing We’re Geeking Out About

Email Marketing

After working at an email company for close to three years, something will change in you and you’ll never look at your inbox the same way again. Jury’s out on whether it’s for the better or worse, but when my alarm goes off in the morning and I grab my phone off of my nightstand to scan […]


2016 Email Marketing Tip: Your Subscribers Come First

Email Marketing
Your Customers Come First

To celebrate the release of our new guide “A-Z of Email Marketing,” we’re spotlighting a few of our favorite letters. Today’s 2016 email marketing tip comes to you courtesy of the letter “Y.” For the full alphabet of tips (26 of them to be exact) download our guide! In my last post, 2016 Email Marketing […]


2016 Email Marketing Tip: “E” is for Engagement

Email Marketing
E is for Engagement

To celebrate the release of our new guide “A-Z of Email Marketing,” we’re spotlighting a few of our favorite letters. Today’s 2016 email marketing tip comes to you courtesy of the letter “E.” For the full alphabet of tips (26 of them to be exact) download our guide! I predict that 2016 is going to be […]


Holiday Email Tip – “F” is for Frequency

Best Practices

Our “A-Z of Email Marketing” guide is hot off the press, and to celebrate its release we’re spotlighting a few of our favorite letters. Today’s holiday email tip comes to you courtesy of the letter “F.” For the full alphabet of tips (26 of them to be exact) download our guide! Frequency and the Holidays […]


3 Friendly Holiday Email Reminders for 2015

Best Practices
HolidayEmailReminders

The holidays are a wonderful, memorable, and…insanely stressful time for everyone. Whether you’re knee deep in wrapping up 2016 planning or in wrapping up presents, it can be easy to get swept up in the beautiful mess of the holidays and throw your email program on the back burner. So I want to highlight a […]