Articles by Kate Schmeisser


When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Associate.

2016 Gmail and Microsoft DMARC Update

Best Practices
DMARC Update
DMARC changes from major inbox providers Microsoft and Gmail are about to shake up things in the world of email authentication this June. In this post, Email Deliverability Consultant, Jacob Hanson, gives a 10 minute video rundown of everything you need to know about DMARC and what these changes mean for your email program. Read More ›

New Release: Email Marketing 101 Tips

Email Marketing
email marketing 101 tips

When you sit down to develop a new email marketing program or campaign, where should you start? We recommend starting with our new content bundle, Email Marketing 101 Tips! Our aim is to help pave a rock-solid foundation for you to build the rest of your program on by tackling your strategy, welcome email, and content, right off the bat. The three assets featured in this bundle include: Email Marketing 101: Strategy This is where it all begins and ends! All too often marketers can end up off course (between juggling different messages, templates, images, CTAs, etc.) because they lost sight of the purpose of their original email. To help cut through the clutter, focus on our sending framework of:Read More ›


Email Marketing Mistakes – Q&A Part II

Email Marketing

We hosted a webcast Email Marketing Mistakes last Thursday, where we discussed mistakes email marketers often make, what to do after a mistake is made, and then reviewed our pre-send checklist. We didn’t have time to get to all of the questions asked during our live Q&A, so our presenters, Jill Guest and Matt Rushing, and I are tackling the questions left unanswered on the blog. Jill answered the first half of questions on Tuesday and Matt’s answering the second half today. If you mess up your sending list in Excel, how would you go about rebuilding it? MR: The safest answer to this question would be to go back to the original source file and start over. If you knowRead More ›


Email Marketing Mistakes – Q&A Part I

Email Marketing

Last Thursday we hosted a webcast Email Marketing Mistakes with our internal email marketing team, Jill Guest and Matt Rushing. We discussed common email marketing mistakes made, how to mitigate damages, and reviewed our pre-send checklist. Since we weren’t able to get to all of our questions in our live Q&A at the end, I grabbed Jill Guest to help me answer the first half of the questions that went unanswered. Do you prepare a generic apology email ahead of time in case things go wrong? JG: It’s not a bad idea to have something in your back pocket. It will allow you to move quickly in the event you need to send an apology email. However, you’ll want to make sure any apologyRead More ›


Free Email Marketing Templates

Email Marketing
Nurture Example - Orange

We want to help marketers send wanted, beautiful, and engaging emails, which is why we’re releasing five free, responsive email marketing templates today! The templates we’ve included will suit a range of needs—from newsletters to sales announcements, we’ve got your back. If you’re an existing customer, the great news is these templates are pre-loaded into your Marketing Campaigns account. You can log in now and start editing with our drag & drop editor or if you’re a code nerd you can jump straight into the HTML. If you’re not a SendGrid customer, you can download the zip file for access to the HTML or sign up for a free SendGrid account to access them. Below you can find an exampleRead More ›


The Best Time to Send Your Marketing Email

Email Marketing

It’s a question we hear all the time, “When’s the best time to send my marketing email?” The Bad News The crux of it is, that magical time that guarantees email engagement does not exist. Unfortunately, this isn’t a one size fits all situation. As an email service provider (ESP) we can technically dig into our aggregate data and determine an average when recipients are most engaged, but the problem with that is, it’s an average that might not be applicable to your email program. You have a unique list of recipients, so your optimal time to send marketing email is also unique! The Good News We may not have a specific time of day to share, but the goodRead More ›


Your Top Email A/B Testing Questions, Answered

Best Practices
Email Testing

We had a flood of great questions come in at the end of our webcast Stellar Email Marketing: A/B Testing and CTAs that our presenters Carly Brantz and Jillian Wohlfarth didn’t have time to answer. If you missed it, Jillian answered the CTA focused questions in her latest post and to wrap everything up, Carly answered the A/B testing questions for us below! Q. What’s a baseline for sample size, i.e., it should be a minimum of “x” knowing that the current customer base is small? A. When you are doing an A/B test on your website or on a landing page, you have the advantage of time. You wait until enough people visit the website until the results reach statistical significance and you can call the test complete.Read More ›


Email Marketing 101: The Welcome Email

Email Marketing
Email Marketing 101: The Welcome Email

Your welcome email introduces your subscribers to your email program. It’s your way of saying “hello” and is arguably the most important message you’ll send to your subscribers. To provide more context on why, how, and when you should send welcome emails, we created a new SlideShare, Email Marketing 101: The Welcome Email (below). Whether you’re new to welcome emails, or an expert looking for a refresher, this deck will tell you everything you need to start off on the right foot. You can click through the deck below, or scroll down to skim a few of the main takeaways. Main Takeaways: What is a welcome email? Your welcome email is an opportunity to introduce your brand, invite users to engage with you further, and share tips/guidance onRead More ›


Email Marketing We’re Geeking Out About

Email Marketing

After working at an email company for close to three years, something will change in you and you’ll never look at your inbox the same way again. Jury’s out on whether it’s for the better or worse, but when my alarm goes off in the morning and I grab my phone off of my nightstand to scan what I missed (hey, no judgement—it’s been almost a whole eight hours!) my inbox is my first destination. It takes a lot to make my heart go aflutter as I’m scrolling through, but the welcome email below from Airbnb did just that. This email delivers a thoughtful and pleasing experience for its recipient because it answers the questions recipients mentally check off when skimming a message: #1. Who areRead More ›


2016 Email Marketing Tip: Your Subscribers Come First

Email Marketing
Your Customers Come First

To celebrate the release of our new guide “A-Z of Email Marketing,” we’re spotlighting a few of our favorite letters. Today’s 2016 email marketing tip comes to you courtesy of the letter “Y.” For the full alphabet of tips (26 of them to be exact) download our guide! In my last post, 2016 Email Marketing Tip: “E” is for Engagement, I talked about the importance of engagement when it comes to the health and success of your email marketing program. Watching your engagement metrics teaches you a lot about your subscribers, but don’t let that be the only time you keep them top of mind. It can be all too easy to get caught up in the metrics (clicks, opens, unsubscribes)Read More ›


2016 Email Marketing Tip: “E” is for Engagement

Email Marketing
E is for Engagement

To celebrate the release of our new guide “A-Z of Email Marketing,” we’re spotlighting a few of our favorite letters. Today’s 2016 email marketing tip comes to you courtesy of the letter “E.” For the full alphabet of tips (26 of them to be exact) download our guide! I predict that 2016 is going to be the year of engagement in the world of marketing. Not to say it wasn’t a big deal before (it’s always been a behemoth deal), but this year it’s going to play an even more important role in helping email marketers cut through the clutter and deliver wanted content to their recipients. We often talk about email engagement metrics as if they’re common knowledge, but toRead More ›