Articles by Kate Schmeisser


When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Associate.

2016 Gmail and Microsoft DMARC Update

Best Practices
DMARC Update
DMARC changes from major inbox providers Microsoft and Gmail are about to shake up things in the world of email authentication this June. In this post, Email Deliverability Consultant, Jacob Hanson, gives a 10 minute video rundown of everything you need to know about DMARC and what these changes mean for your email program. Read More ›

New Release: Email Marketing 101 Tips

Email Marketing
email marketing 101 tips

When you sit down to develop a new email marketing program or campaign, where should you start? We recommend starting with our new content bundle, Email Marketing 101 Tips! Our aim is to help pave a rock-solid foundation for you to build the rest of your program on by tackling your strategy, welcome email, and content, right off the bat. The three assets featured in this bundle include: Email Marketing 101: Strategy This is where it all begins and ends! All too often marketers can end up off course (between juggling different messages, templates, images, CTAs, etc.) because they lost sight of the purpose of their original email. To help cut through the clutter, focus on our sending framework of: Read More ›


Email Marketing Mistakes – Q&A Part II

Email Marketing

We hosted a webcast Email Marketing Mistakes last Thursday, where we discussed mistakes email marketers often make, what to do after a mistake is made, and then reviewed our pre-send checklist. We didn’t have time to get to all of the questions asked during our live Q&A, so our presenters, Jill Guest and Matt Rushing, and I are tackling the questions left unanswered on the blog. Jill answered the first half of questions on Tuesday and Matt’s answering the second half today. If you mess up your sending list in Excel, how would you go about rebuilding it? MR: The safest answer to this question would be to go back to the original source file and start over. If you know Read More ›


Email Marketing Mistakes – Q&A Part I

Email Marketing

Last Thursday we hosted a webcast Email Marketing Mistakes with our internal email marketing team, Jill Guest and Matt Rushing. We discussed common email marketing mistakes made, how to mitigate damages, and reviewed our pre-send checklist. Since we weren’t able to get to all of our questions in our live Q&A at the end, I grabbed Jill Guest to help me answer the first half of the questions that went unanswered. Do you prepare a generic apology email ahead of time in case things go wrong? JG: It’s not a bad idea to have something in your back pocket. It will allow you to move quickly in the event you need to send an apology email. However, you’ll want to make sure any apology Read More ›


Free Email Marketing Templates

Email Marketing
Nurture Example - Orange

We want to help marketers send wanted, beautiful, and engaging emails, which is why we’re releasing five free, responsive email marketing templates today! The templates we’ve included will suit a range of needs—from newsletters to sales announcements, we’ve got your back. If you’re an existing customer, the great news is these templates are pre-loaded into your Marketing Campaigns account. You can log in now and start editing with our drag & drop editor or if you’re a code nerd you can jump straight into the HTML. If you’re not a SendGrid customer, you can download the zip file for access to the HTML or sign up for a free SendGrid account to access them. Below you can find an example Read More ›