Author Archives: Kate Schmeisser

About Kate Schmeisser

When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Associate.

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Articles Posted by Kate


Your Top Email A/B Testing Questions, Answered

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We had a flood of great questions come in at the end of our webcast Stellar Email Marketing: A/B Testing and CTAs that our presenters Carly Brantz and Jillian Wohlfarth didn’t have time to answer. If you missed it, Jillian answered the CTA focused questions in her latest post and to wrap everything up, Carly answered the A/B testing questions for us below! Q. What’s a baseline for sample size, i.e., it should be a minimum of “x” knowing that the current customer base is small? A. When you are doing an A/B test on your website or on a landing page, you have the advantage

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Email Marketing 101: The Welcome Email

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Your welcome email introduces your subscribers to your email program. It’s your way of saying “hello” and is arguably the most important message you’ll send to your subscribers. To provide more context on why, how, and when you should send welcome emails, we created a new SlideShare, Email Marketing 101: The Welcome Email (below). Whether you’re new to welcome emails, or an expert looking for a refresher, this deck will tell you everything you need to start off on the right foot. You can click through the deck below, or scroll down to skim a few of the main takeaways. Main Takeaways: What is a welcome email? Your

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Email Marketing We’re Geeking Out About

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After working at an email company for close to three years, something will change in you and you’ll never look at your inbox the same way again. Jury’s out on whether it’s for the better or worse, but when my alarm goes off in the morning and I grab my phone off of my nightstand to scan what I missed (hey, no judgement—it’s been almost a whole eight hours!) my inbox is my first destination. It takes a lot to make my heart go aflutter as I’m scrolling through, but the welcome email below from Airbnb did just that. This email delivers a thoughtful and pleasing

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2016 Email Marketing Tip: Your Subscribers Come First

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To celebrate the release of our new guide “A-Z of Email Marketing,” we’re spotlighting a few of our favorite letters. Today’s 2016 email marketing tip comes to you courtesy of the letter “Y.” For the full alphabet of tips (26 of them to be exact) download our guide! In my last post, 2016 Email Marketing Tip: “E” is for Engagement, I talked about the importance of engagement when it comes to the health and success of your email marketing program. Watching your engagement metrics teaches you a lot about your subscribers, but don’t let that be the only time you keep

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2016 Email Marketing Tip: “E” is for Engagement

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To celebrate the release of our new guide “A-Z of Email Marketing,” we’re spotlighting a few of our favorite letters. Today’s 2016 email marketing tip comes to you courtesy of the letter “E.” For the full alphabet of tips (26 of them to be exact) download our guide! I predict that 2016 is going to be the year of engagement in the world of marketing. Not to say it wasn’t a big deal before (it’s always been a behemoth deal), but this year it’s going to play an even more important role in helping email marketers cut through the clutter and

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Email Marketing Manners: 4 Tips to Guide Your Sending Strategy

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Manners are more important in some situation than others. Will it make a huge difference if you correctly set the table for a Chinese takeout dinner? Probably not. Do you need to take off your hat the moment you enter a home if you’re the only one around? Nobody will know! However, the inbox is a place where manners definitely matter, and your behavior can quickly determine if you will be invited for another visit or if you’ll be asked to leave (with a not-so-subtle unsubscribe). We asked our resident email marketing maven, Jill Guest, to share some of her pet

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Holiday Email Tip – “F” is for Frequency

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Our “A-Z of Email Marketing” guide is hot off the press, and to celebrate its release we’re spotlighting a few of our favorite letters. Today’s holiday email tip comes to you courtesy of the letter “F.” For the full alphabet of tips (26 of them to be exact) download our guide! Frequency and the Holidays Not to be confused with volume (which is the total number of emails you send) or timing (which is when you send), frequency is how often you send email to your subscribers. Sending frequency has a way of shooting through the roof during the holidays—what started as an

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