Author Archives: Kate Schmeisser

About Kate Schmeisser

When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Coordinator.


Articles Posted by Kate


Email Marketing: How to Remedy Poor Expectation Setting

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In a perfect email relationship, both the sender and recipient are on the same page about what kind of email will be sent and how often because proper expectations were set at the point of sign up. Unfortunately, poor expectation setting usually means that your recipients are taken by surprise and unexpected messages are a leading cause of spam complaints (yikes!). Senders with good intentions can easily find themselves in this ugly situation, but we’ve got your back! From our latest webcast Great Expectations: Setting Your Email Marketing Up For Success our email deliverability consultant, Luke Martinez, shared some tips on what to

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Email Marketing: Content 101

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Have you ever received a marketing email that you were excited to open, but once you clicked through to read the content it just fell flat? The copy didn’t register or the images felt out of place? I know I have. When I find an intriguing site and opt-in to receive their email newsletters, I expect the email experience to be similar to their site and when it doesn’t, it’s disappointing! The success of an email marketing program can live and die with its content. In our latest SlideShare, we review the basics of both written and visual email marketing content.

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Email Marketing Tip: Give Before You Take

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Since we just missed Valentine’s day, it only seems appropriate to throw some love in the direction of one of my favorite SendGrid customers– Creative Market! Creative Market, recently acquired by Autodesk, is an awesome online marketplace for designers to offer their creative work for sale. I’ll go into more detail a little later, but before I get too lovey let’s have a quick reality check about email marketing. Email Marketing Quick Tips It happens all too often — someone opts-in to receive your email and your next step is to start sending per your agenda. But just firing off emails

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Happy New (Email) Year! – Q&A

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Last Tuesday we hosted our original webcast Happy New (Email) Year! and received a plethora of great questions. To share the wealth, and further assist you in keeping those email resolutions you made, our presenters Brian Albers and Bryan Hammerquist took some time to answer your questions below: 1. Are the CAN-SPAM requirements mainly for marketing emails, or do they apply to simple transactional emails? For example, a notification which we send as no-reply? CAN-SPAM covers all commercial electronic messages, which are defined as “any electronic message with the primary purpose of commercial advertisement or promotion of a commercial product or service.”

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12 Days of Holiday Sending: It’s a Wrap!

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Alas, we’ve reached the end of our 12 Days of Holiday Sending journey. Thanks for joining us! The holidays are a perfect time to evaluate your email program and make sure your subscribers see value in your emails. After all, their engagement is key to strong email deliverability. To recap, here’s a digest of the holiday email tips we’ve shared over the past few weeks:   #1. Content – What are you saying in those emails? Stay consistent with your brand. Personalize the content. #2. Volume – How many times are you contacting your subscribers? Build up volume while staying relevant. Don’t be

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Prevent Holiday Email Unsubscribes

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It’s that time of year again! Where every night means a different party, the kids remember at 9 PM they signed up to bring 24 cupcakes to class the next day, the list of gifts to be bought is growing, and that holiday ham isn’t going to cook itself. Holidays are amazing, but they undeniably deliver an additional layer of stress that can push people to the edge. By giving your subscribers an option to down-subscribe over the holidays, you can keep them on your list the rest of the year! Our Deliverability Consultant Luke Martinez explains in our latest Webcast Byte

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12 Days of Holiday Sending: TEST!

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We’ve officially made it through to our last topic in our 12 Days of Holiday Sending series and no offense to the first three, but I think we saved the best for last–metrics! I mean how else are you supposed to prove the astonishing success of your email program if you have no stats to back up your claims? So today we’re opening our metrics section by talking about testing. I’m sure you’ve all heard how important testing is, but in the off-chance you haven’t, let me explain. Testing is what takes your email program to the next level. By sending out virtually

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