Author Archives: Kate Schmeisser

About Kate Schmeisser

When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Associate.

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Articles Posted by Kate


Canada’s Anti-Spam Legislation (CASL): FAQ

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If you haven’t visited the content corner of SendGrid in a while, you may have missed some of the new content we’ve created around Canada’s Anti-Spam Legislation (CASL). Our delivery consultant, Jacob Hansen, hosted legal expert, Shaun Brown, in a CASL-focused webcast where we discussed what CASL is, what it does and doesn’t apply to, and what measures you need to put in place for your email program to be compliant. We received a ton of great questions that we summarized and submitted to Shaun for a quick webcast recap–check out Shaun’s answers below! CONSENT CLARIFICATION Is there a similar nation or state law

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5 Common Email Misconceptions…Demystified

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Email lives in a fluid environment–what may have been completely taboo yesterday could be preached as a best practice today. Because of this, it’s easy to buy into some bad information. We grabbed one of our, Delivery Consultants, Jacob Hansen to clear up 5 common email misconceptions he encounters on the front lines when he’s working with our customers! Plug in your headphones and press play for 6 wonderful minutes of email myth busting with Jacob, or scroll down to get straight to business with a quick misconception recap. 5 Common Email Misconceptions (with video timestamps) #1. The bigger the list,

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Exceptions to Canada’s Anti-Spam Legislation (CASL)

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Disclaimer: This is not legal advice. An equally important notion of being aware of what a law applies to, is knowing what it doesn’t apply to! We were lucky enough to host legal expert Shaun Brown from Nnovation LLP for our webcast CASL Compliance 101 to discuss a range of topics involving Canada’s Anti-Spam Legislation. For a thorough download from Shaun, check out our webcast byte below (just under 6 min) or for just a quick list of complete and partial exclusions scroll down!    Complete CASL Exclusions Personal/family relationship Inquiry or application Within organizations Between organizations with a relationship

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5 Reasons Why Your Subscribers Aren’t Reading Your Email

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From deciding on the subject line, to the template, to scheduling, it can take time to pull a great email marketing campaign together. When you invest that type of time and effort into a project, you anticipate a worthy return, so when your campaign falls flatter than a pancake, it’s incredibly disheartening. So, why aren’t your subscribers reading your email? We put together a quick SlideShare with 5 potential problems you could be experiencing along with tips on how to troubleshoot them. Click through the deck below or scroll down for a quick recap…or do both!  1. They Never Opted In This

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What Your Business Needs to Know About Canada’s Anti-Spam Legislation (CASL)

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Since Canada’s Anti-Spam Legislation (CASL) was introduced last year, we’ve received a lot of questions from people that are confused and intimidated by the law. We hear you and we want to help! To assist with sorting through the legal jargon (and help prevent you from incurring any large fines), we’ve brought in an expert to provide the most up to date information about the law and to answer your questions. Join us on July 14th for our live webcast CASL Compliance 101: What Your Business Needs to Know About Canada’s Anti-Spam Legislation. Our legal expert Shaun Brown will guide our guests

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Seasonal Email Marketing Inspiration

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Seasonal marketing isn’t just for major holidays like New Years, Fourth of July, and Thanksgiving. It also covers holidays like Father’s Day. Our email inspiration today comes from our customer Fitbit, who’s showing Father’s Day some love with their email marketing! The email below not only follows many of the best practices we preach (clean design, one call to action, easy unsubscribe, and more), it also employs two powerful email marketing techniques: urgency and incentives. Urgency By using the subject line “ENDS TODAY: Free Shipping for Father’s Day!” they immediately grab the attention of the recipient. I know I received

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Email Marketing 101: Strategy Tips

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Merriam-Webster defines strategy as “a careful plan or method for achieving a particular goal usually over a long period of time.” We created our most recent SlideShare around helping you construct your email marketing strategy because it is a longterm game, and we understand it can be easy to get caught up in the details and lose sight of the bigger picture. We structured our deck around SendGrid’s mantra: Send the right message, To the right person, At the right time, With the right frequency. We shared some helpful “final thoughts” at the end of the deck (slides 32-36) that I

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