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Author Archives: Kate Schmeisser

About Kate Schmeisser

When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Coordinator. Kate's responsible for content creation and social media management. Translation? She loves those #hashtags.


Articles Posted by Kate


The First Impression Email

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So the term “first impression email” may not be official or accepted industry-wide, BUT it is exactly what it sounds like! The first impression email is your first point of contact with your customer and it matters a lot. Your subscriber took the time to engage with you and should be rewarded with a thoughtful and inviting, warm welcome to your brand. Don’t make them regret giving you their email address in the first place! (And by the way, make sure they actually gave you that address–see our list hygiene recommendations.) Take the next 53 seconds to hear what Jillian, SendGrid’s

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Superhero Webcast Hack: 8 Tips That Will Give Your Transactional Email a Boost

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WEBCASTS. ARE. AWESOME. You are given a ton of valuable information in an hour or less (usually for the sweet price of free-ninety-nine) and finish feeling empowered  and inspired with all the newfound knowledge you’ve gained. The only downside? Sometimes you just don’t have a full hour to commit, let alone fifteen minutes. And trying to multi-task while listening in? Forget about it. We totally understand, so we came up with a solution. Our webcast hack! If you missed out on our latest kickass partner webcast with sendwithus, Make Transactional Email Your Superhero: Keys to Optimization and Testing Success, we created a

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Everyone Needs a Superhero, Even Your Transactional Email Program

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Sometimes heroes come in unexpected shapes and sizes. Take Clark Kent…or Peter Parker…or your transactional email! Even those closest to them didn’t know the secret power they possessed. That’s exactly how most senders of transactional email are: unaware of the extent they could use that seemingly simple message. And they are missing out. A wanted, expected, anticipated email is powerful. A secret superhero at your disposal and you didn’t even know it. But how do you empower transactional email to be the superhero it was created to be? Say “hello” to optimized, personalized, and ROI-rich content. Our partner webcast How

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Answers to Your Burning IP Warm Up Questions

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We had a great turnout for our webcast ISPs Like It Hot: How to Warm Up an IP this past Tuesday! Our Senior Technical Account Managers, Katie and Aku led us through the benefits of IP warm up and the ugly consequences of not taking the time to do it. To start things off, check out our quick Webcast Byte that explains who needs to warm up their IP: We had a TON of questions and couldn’t quite get to them all- so here are the answers to a hand-picked bunch that we felt covered a variety of topics. Is there

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Customer Spotlight Series: CapLinked

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Productivity can easily be the make or break factor in a startup’s success. We started off the the productivity portion of our Customer Spotlight series with a look at BinPress last week, and this week we are focusing on another standout: CapLinked. Making it big can be decided by the slight difference between having and almost having the resources and capital at the right time or place, and that’s where CapLinked comes in. CapLinked makes it faster, safer, and easier to manage business transactions in the cloud and provides companies with easy-to-use tools for capital raises, asset sales, mergers and acquisitions, real estate deals,

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Customer Spotlight Series: BinPress

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Productivity The make or break moment for businesses comes when productivity is translated into financial success. It is, after all, THE moment of truth in knowing if your brilliant idea has the capability of becoming the next big thing. Our environment is ever-changing, competitive, and unchartered. Epic success is the goal, but will it become a reality? For start-ups, productivity can’t be measured in mouse-clicks, visits, and opt-in requests. Instead, productivity focuses on how you use human and capital resources to move your business forward. As lean, mean, fighting machines, start-ups rely on business productivity tools to provide enterprise-level solutions

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Tutorial: Event Notification App (Event Webhook)

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Our VidGrid Tutorial  for today is focused on one of our more popular webhooks – the Event Notification App. Our Event Webhook allows you to monitor all activity through your SendGrid account in real-time. Tom goes into detail on how to set this up using the app in your account and adding the necessary files to your host server. Video Transcription The Event Notification App is a great tool offered by SendGrid to allow real-time monitoring of all your email activity through your SendGrid account without the limitations of the Email Activity page. The Event Notification App is offered to

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