Author Archives: Kate Schmeisser

Since we just missed Valentine’s day, it only seems appropriate to throw some love in the direction of one of my favorite SendGrid customers– Creative Market! Creative Market, recently acquired by Autodesk, is an awesome online marketplace for designers to offer their creative work for sale. I’ll go into more detail a little later, but before I get too lovey let’s have a quick reality check about email marketing. Email Marketing Quick Tips It happens all too often — someone opts-in to receive your email and your next step is to start sending per your agenda. But just firing off emails…

Last Tuesday we hosted our original webcast Happy New (Email) Year! and received a plethora of great questions. To share the wealth, and further assist you in keeping those email resolutions you made, our presenters Brian Albers and Bryan Hammerquist took some time to answer your questions below: 1. Are the CAN-SPAM requirements mainly for marketing emails, or do they apply to simple transactional emails? For example, a notification which we send as no-reply? CAN-SPAM covers all commercial electronic messages, which are defined as “any electronic message with the primary purpose of commercial advertisement or promotion of a commercial product or service.”…

Alas, we’ve reached the end of our 12 Days of Holiday Sending journey. Thanks for joining us! The holidays are a perfect time to evaluate your email program and make sure your subscribers see value in your emails. After all, their engagement is key to strong email deliverability. To recap, here’s a digest of the holiday email tips we’ve shared over the past few weeks:   #1. Content – What are you saying in those emails? Stay consistent with your brand. Personalize the content. #2. Volume – How many times are you contacting your subscribers? Build up volume while staying relevant. Don’t be…

It’s that time of year again! Where every night means a different party, the kids remember at 9 PM they signed up to bring 24 cupcakes to class the next day, the list of gifts to be bought is growing, and that holiday ham isn’t going to cook itself. Holidays are amazing, but they undeniably deliver an additional layer of stress that can push people to the edge. By giving your subscribers an option to down-subscribe over the holidays, you can keep them on your list the rest of the year! Our Deliverability Consultant Luke Martinez explains in our latest Webcast Byte…

We’ve officially made it through to our last topic in our 12 Days of Holiday Sending series and no offense to the first three, but I think we saved the best for last–metrics! I mean how else are you supposed to prove the astonishing success of your email program if you have no stats to back up your claims? So today we’re opening our metrics section by talking about testing. I’m sure you’ve all heard how important testing is, but in the off-chance you haven’t, let me explain. Testing is what takes your email program to the next level. By sending out virtually…

On our seventh day of 12 Days of Holiday Sending, we’re talking about the loaded question: Who are your VIP recipients? I have a few emails that come to my inbox that I open every single time I see them arrive, without fail, because I can’t wait to read them! Two specifically come to mind: a daily news digest for young professionals, and an email update to a daily deal pop-up shop I stalk. I open the email, I click through, and on a very regular basis (at least for the daily deal site) convert to a sale. For those…

For our sixth day of our 12 Days of Holiday Sending, we’re focusing on good list hygiene! If you’ve never heard of using good list hygiene, it means to clean your list of old and unengaged email addresses that you may be sending mail to. If you think of good hygiene practices you run through personally, like washing your hands and brushing your teeth, it’s daily maintenance to keep everything in working order. The equivalence of doing that for your list is to comb through and remove email addresses that aren’t benefiting your list in any way. These “bad” email addresses could…