Articles by Kate Schmeisser

When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Associate.

Unread Mail – A Subscriber-First Philosophy

_{Kate Schmeisser
September 15, 2016
Email Marketing}

In today’s Unread Mail episode, we snagged our resident email marketing maven, Jill Guest, to discuss her overall approach and philosophy she uses while running SendGrid’s email program. Read More ›

Delivery Consultants Q&A – Spam Filters and Throttling

_{Kate Schmeisser
September 7, 2016
Best Practices}

In case you missed it, our Delivery Consulting Team hosted an hour-long Q&A webcast last month on all things delivery. Today, our delivery experts will share details on two topics that came up during the webcast: spam filters and throttling. Read More ›

Unread Mail – Your List

_{Kate Schmeisser
August 31, 2016
Best Practices}

In today’s episode of Unread Mail we’re discussing one of the most (if not the most) important aspects of your email program—your list! We’re talking specifically about how you add and remove subscribers from your list. Read More ›

Email Olympics: The Next Step

_{Kate Schmeisser
August 19, 2016
Email Marketing}

Though the Olympics are winding down, our final Email Olympics event is heating up between our three contenders! Today we're evaluating calls to action (CTAs). Let’s see if these emails make the recipient want to follow through. Read More ›

Unread Mail – Basic Email Metrics

_{Kate Schmeisser
August 15, 2016
Best Practices}

We're excited to introduce our new blog video series Unread Mail. Today we’re discussing very basic email metrics to keep an eye on to monitor the health of your email program. Read More ›

Email Olympics – The Inbox Impression

_{Kate Schmeisser
August 9, 2016
Email Marketing}

Finding the right balance between standing out from the crowd with creative or eye-catching tactics, while making sure to include relevant information to let recipients know what to expect once they open, is the tightrope walk email marketers make every day. Read More ›

The Email Olympics: Opening Ceremony

_{Kate Schmeisser
August 5, 2016
Email Marketing}

In the spirit of the Olympic games in Rio, we’ve constructed our own version of a mini “Email Olympics!” Over the course of the next two weeks, we’ll be comparing (and judging) three emails to see whose email marketing is worthy of the podium. Read More ›

I Scream, You Scream, We All Scream for…Awesome Email Marketing

_{Kate Schmeisser
July 21, 2016
Email Marketing}

If your email marketing program was an ice cream sundae, what would you be scooping up for your customers? A sad, lonely lump of vanilla at the bottom of a styrofoam cup? Or a magnificent, complex masterpiece that makes anyone who bears witness drool? Read More ›

Friendly From or Total Stranger?

_{Kate Schmeisser
June 29, 2016
Best Practices}

I've seen an increasing number of businesses use an employee's name as their friendly from (what appears as the from address in the recipient's inbox). While it’s an interesting tactic to try and create a more personal connection, I think it’s a risky move. Read More ›

Email Marketing We’re Geeking Out About: Pandora

_{Kate Schmeisser
June 23, 2016
Email Marketing}

From a vibrant header image to fun, concise content, our latest email marketing inspiration featuring Pandora makes us want to do the hula. Learn the recipe for the perfect email cocktail to get users clicking through to your site. Read More ›

Email Marketing We’re Geeking Out About: Fitbit

_{Kate Schmeisser
June 7, 2016
Email Marketing}

If you have a Fitbit, then you know about the satisfaction that hits you when that celebratory vibrate interrupts your day, signaling that you’ve hit your step goal. From being cheered on by friends, to receiving badges for reaching milestones, Fitbit keeps their users engaged and feeling good about their progress. Read More ›

2016 Gmail and Microsoft DMARC Update

_{Kate Schmeisser
June 1, 2016
Best Practices}

DMARC changes from major inbox providers Microsoft and Gmail are about to shake up things in the world of email authentication this June. In this post, Email Deliverability Consultant, Jacob Hanson, gives a 10 minute video rundown of everything you need to know about DMARC and what these changes mean for your email program. Read More ›

Contact Us