Articles by Kate Schmeisser


When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Associate.

The Scariest Email Costumes

Email Marketing
email video blog
Email generally isn’t a very scary topic, but dealing with a nasty spammer or having a close call with a malicious phisher can quickly make recipients feel differently. Occasionally people with bad intentions use email as their tool for deceit, which means it’s up to good senders to ensure their mail doesn’t give their recipients or inbox providers the wrong impression.Listen in to the video below as Warren and I discuss spam and phish–what they are, what they typically look like, and how to keep your mail from being mistaken as one of them. Read More ›

Gut Check: Who Are You Emailing?

Best Practices, Email Marketing
email
Today we released our latest SlideShare, Who are you emailing? It serves as a quick gut check for marketers to make sure they remember the people on the other end of the email addresses. We’ve all received unsolicited email, and whether the intention of the sender was to spam anyone or not, think of how it made you feel. It was likely off-putting and annoying. Is that the first impression you want your recipients to have with your brand? Read More ›