Articles by Kate Schmeisser


When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Associate.

New Release: Email Marketing 101 Tips

Best Practices
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When you sit down to develop a new email marketing program or campaign, where should you start? We recommend starting with our new content bundle, Email Marketing 101 Tips! Our aim is to help pave a rock-solid foundation for you to build the rest of your program on by tackling your strategy, welcome email, and content, right off the bat. … Read more ›


Email Marketing Mistakes – Q&A Part II

Best Practices
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We hosted a webcast Email Marketing Mistakes last Thursday, where we discussed mistakes email marketers often make, what to do after a mistake is made, and then reviewed our pre-send checklist. We didn’t have time to get to all of the questions asked during our live Q&A, so our presenters, Jill Guest and Matt Rushing, and I are tackling the questions … Read more ›


Email Marketing Mistakes – Q&A Part I

Best Practices
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Last Thursday we hosted a webcast Email Marketing Mistakes with our internal email marketing team, Jill Guest and Matt Rushing. We discussed common email marketing mistakes made, how to mitigate damages, and reviewed our pre-send checklist. Since we weren’t able to get to all of our questions in our live Q&A at the end, I grabbed Jill Guest to help me answer the first … Read more ›


Free Email Marketing Templates

Best Practices
Nurture Example - Orange

We want to help marketers send wanted, beautiful, and engaging emails, which is why we’re releasing five free, responsive email marketing templates today! The templates we’ve included will suit a range of needs—from newsletters to sales announcements, we’ve got your back. If you’re an existing customer, the great news is these templates are pre-loaded into your Marketing Campaigns account. You … Read more ›


The Best Time to Send Your Marketing Email

Email Marketing
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It’s a question we hear all the time, “When’s the best time to send my marketing email?” The Bad News The crux of it is, that magical time that guarantees email engagement does not exist. Unfortunately, this isn’t a one size fits all situation. As an email service provider (ESP) we can technically dig into our aggregate data and determine … Read more ›


Your Top Email A/B Testing Questions, Answered

Best Practices
Email Testing

We had a flood of great questions come in at the end of our webcast Stellar Email Marketing: A/B Testing and CTAs that our presenters Carly Brantz and Jillian Wohlfarth didn’t have time to answer. If you missed it, Jillian answered the CTA focused questions in her latest post and to wrap everything up, Carly answered the A/B testing questions for us below! Q. … Read more ›


Email Marketing 101: The Welcome Email

Email Marketing
Email Marketing 101: The Welcome Email

Your welcome email introduces your subscribers to your email program. It’s your way of saying “hello” and is arguably the most important message you’ll send to your subscribers. To provide more context on why, how, and when you should send welcome emails, we created a new SlideShare, Email Marketing 101: The Welcome Email (below). Whether you’re new to welcome emails, or an expert looking for a refresher, … Read more ›