Articles by Kate Schmeisser


When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Associate.

Episode 3 of The Grid: Chief Architect, JR Jasperson on Scaling Engineering and What Startups Should Focus On

Community
Startups usually don't start out with a Chief Architect. It's a position that exists a bit later in the game. Once engineering teams grow, problems start popping up, and coordination isn't as easy as just walking over to someone's desk. Unfortunately, startups can end up paying big for making architecture mistakes early. Our Chief Architect weighed in on The Grid to share how to avoid those mistakes. Read More ›

SendGrid Stocking Stuffer: Unread Mail Episodes 1-5

Email Marketing
Though the weather outside may be frightful, these first five Unread Mail episodes are completely delightful. These quick videos focused on a range of topics that all relate to email marketing. Before you cozy up and jump back into Stranger Things or Black Mirror on Netflix, why not binge watch a little email marketing content first? Your email program, and probably your subscribers, will thank you! Read More ›

Unread Mail – The Gift of the Email Preference Center

Email Marketing
email video blog
In today’s episode of Unread Mail, we’re talking about a tried and true email ally, the one we all know and love—the email preference center! Who doesn’t get a little bit tickled when they go to unsubscribe with a heavy heart (because you really did want their emails, they were just sending too much!), but light up to find that you can just choose to receive a weekly newsletter or only the sales announcement emails? Read More ›