A Q&A With SendGrid’s Delivery Experts

Jillian Wohlfarth Best Practices
email deliverability

I love working in email because there’s always something new to learn. But sometimes with all of the protocols, stats, and new laws and regulations (like CASL and the Russian Data Localization Law) it can all feel a little technical. Recently, I’ve seen a lot of delivery and inboxing stats shared in the industry that haven’t had a lot […]


SMTP and Email Deliverability

Jillian Wohlfarth Best Practices
email deliverability

The following is part of series of guest posts from Windows IT Pro that takes an in-depth look at SMTP. Last week we shared the first in a series of posts on the history of Simple Mail Transfer Protocol (SMTP) from our friends at Windows IT Pro. The first post explained the origins of SMTP […]


SMTP and the Evolution of Email

Jillian Wohlfarth Best Practices, Technical
SMTP

We worked with our friends at Windows IT Pro to take an in-depth look at the history of Simple Mail Transfer Protocol (SMTP). The following is a guest post from their team that covers the origins of SMTP, the evolution of email, and what SMTP does, and doesn’t do. SMTP Defined The Simple Mail Transfer […]


Resending Email: Good Idea or Terrible Idea?

Jillian Wohlfarth Best Practices
resend email

In the fall, we were intrigued by an article on Forbes.com that discusses the value of resending emails to recipients who didn’t open your email the first time. It created some nice discussion in our office, so we turned to our friends at Windows IT Pro, and they helped put some of our thoughts to paper (so to speak!) […]


12 Days of Holiday Sending: Don’t Stop Testing

Jillian Wohlfarth Best Practices
holiday email sending

To close out our final section, metrics, in our 12 Days of Holiday Sending series, I want to re-emphasize a point that Kate made around testing in our ninth day of sending. “Your subscribers matter, and learning what they respond to best is just one way to show them you care.” In order to show your subscribers […]


12 Days of Holiday Sending: Watch Your Metrics

Jillian Wohlfarth Best Practices
holiday email sending

On the eighth day of sending, I talked about the importance of listening to what your subscribers want—that low engagement rates and high spam complaints and unsubscribes can be a sign that you need to adjust your content. But how do you find this data and what other metrics should you be looking at? Today, […]


12 Days of Holiday Sending: Listen To Your Subscribers

Jillian Wohlfarth Best Practices
holiday email sending

For our eighth day of our 12 Days of Holiday Sending series, we’re closing out our “Subscribers” section with a reminder to listen to what your subscribers want. If you’re noticing that your subscribers are not engaging (clicking, opening, sharing, replying) with your emails, or even worse, if you’re seeing lots of unsubscribes or spam […]


12 Days of Holiday Sending: Don’t Be Too Aggressive

Jillian Wohlfarth Best Practices
holiday email sending

For our fourth day of holiday email sending tips, we want to talk a little more about monitoring your sending volume. Yesterday, Kate shared the importance of maintaining relevance in your emails as you ramp up your volume (not ramping up your sends just for the sake of staying top of mind). I want to take […]


Are You A/B Testing Your Emails?

Jillian Wohlfarth Best Practices
email a/b testing

Before you answer this question, let us clarify–are you testing your emails on an ongoing basis? There is no one and done methodology with email. Your customers are constantly evolving (and likely so is your product), so it’s imperative that you keep testing  different elements of your emails to ensure that you are sending the most optimized campaigns. […]