Email Marketing to Millennials

Jillian Wohlfarth Email Marketing
email marketing to millennials
Marketing to millennials is a hot topic these days, so how do you send valuable, resonant emails to millennials without missing the mark? Are hashtags and emojis a must and is shorter copy better? We break down current trends in this post and share detailed tips on how to ensure your emails stay relevant. Read More ›

SendGrid’s Email Marketing Survival Kit: All the Resources You Need to Be an Email Marketing Trailblazer

Jillian Wohlfarth Email Marketing
email marketing survival kit

Starting at square one when developing a new email campaign is never easy. Collecting the resources and inspiration to get started is time intensive and sometimes it’s hard to determine if the advice you’re reading is actually relevant. We email marketers should stick together and make the beginning stage of your email marketing plan the […]

5 Ways Email Marketing is Like Reality TV

Jillian Wohlfarth Email Marketing
reality tv and email marketing

You heard it here first…we all have something to learn from reality TV. Hard to believe, but it’s true. When first brainstorming this blog post, I was hesitant to so publicly admit my obsession with reality TV. Will readers take me seriously after I admit that I watch every episode of every Real Housewives franchise (including […]

5 Rules for Writing Polished Email Marketing Copy

Jillian Wohlfarth Email Marketing
email marketing editing

As a copywriter, I’m often asked to proofread email copy here at SendGrid. Outside of common spelling and punctuation errors, there are a handful of style hiccups that I see crop up fairly regularly. So to help out my fellow email marketing copywriters, I thought I’d share 5 of these common style errors, in the […]