Jacob Hansen

Jacob comes from a background in technical account management and delivery analysis for the last six years, and has been with SendGrid's Deliverability Consultant team for the last two years. He enjoys spreading knowledge to help the email community send more "wanted email" and to help senders realize their full potential. Originally from Nebraska, but living in Colorado long enough for it to feel like home, Jacob enjoys a lot of what the Denver restaurant, bar, brewery and music scenes have to offer.

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Test Before You Trust: Black Box Email Tools

_{Jacob Hansen

August 28, 2018 • 3 min read}

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How Marketers Can Use Gmail’s New Features In 2018

_{Jacob Hansen

August 27, 2018 • 3 min read}

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Tangled and Cached: How Email Filters Affect a Marketer’s Life

_{Jacob Hansen

August 7, 2018 • 3 min read}

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How Apple’s DMARC Changes Affect Email Senders

_{Jacob Hansen

July 18, 2018 • 2 min read}

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What Gmail and Microsoft Like to See From Email Senders (at Least for Right Now)

_{Jacob Hansen

February 16, 2018 • 4 min read}

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GDPR: How New Email Laws Benefit Marketers

_{Jacob Hansen

November 7, 2017 • 4 min read}

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Why Your Email Delivery Metrics Change, and What to Do About It

_{Jacob Hansen

March 16, 2017 • 6 min read}

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How to Use Marketing Automation to Find Success in Your Email Program

_{Jacob Hansen

December 15, 2016 • 3 min read}

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Considerations When Switching ESPs

_{Jacob Hansen

September 28, 2016 • 3 min read}

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The Email Ecosystem: From Start to Send

_{Jacob Hansen

September 27, 2016 • 1 min read}

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Should You Include an Unsubscribe Link in Your Transactional Email Messages?

_{Jacob Hansen

May 11, 2016 • 3 min read}

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What Makes an Email Message Transactional or Promotional?

_{Jacob Hansen

May 5, 2016 • 2 min read}

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A Look at the World of Sending Political Emails

_{Jacob Hansen

April 15, 2016 • 5 min read}

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Why Proper Vetting Matters: How To Prevent Email Delivery Issues

_{Jacob Hansen

December 11, 2015 • 2 min read}

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