Articles by Carly Brantz


Carly Brantz

With more than 15 years of experience, Carly Brantz is an email deliverability and inbound marketing veteran. As the VP of Revenue Marketing at SendGrid, Carly empowers her team to transform marketing from a cost center to a revenue generator. With a key focus on funnel optimization, Carly leads the team responsible for content creation, lead nurturing, SEO/SEM, and website optimization. An accomplished speaker, Carly shares her email delivery and revenue marketing tactics as a headline speaker on SendGrid’s international roadshow as well as other Marketing conferences.

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Email Subject Lines: Word Count

Carly Brantz Best Practices
email subject lines

Email subject lines are arguably your first chance to make a good impression. If you say the right words, you’re more likely to get an email open and a click if your content follows suit. A recent study by Retention Science cracks the subject line code by analyzing over 260 million delivered emails. What they […]


Always and Forever: HTTPS Encryption for Gmail

Carly Brantz Best Practices
https

No love has been lost for the National Security Agency after it was revealed that they were intercepting data between servers and computers. And it had yielded a strong response from Google. On March 20th, Google posted that they will always use an encrypted HTTPS connection whenever users check their mail. This move ensures that […]


5 Tips To Creating A Memorable Welcome Email

Carly Brantz Best Practices
Hello_and_welcome

Ah the trusted “Welcome” email! This simple message is one of the most important, yet overlooked, emails that you can ever send. Remember the old adage, “You never get a second chance to make a first impression?” It’s never been more true than with welcome emails. Your welcome email sets the tone for every subsequent email […]


SendGrid Cabo Kickoff 2014

Carly Brantz Company
Kickoff Montage 2014

I have been extremely fortunate to be with SendGrid for 2 1/2 years and to attend not one but all three SendGrid company kickoff events in Mexico. I am one lucky lady! I can confidently say that each one has been a special trip where I learned about the company, my coworkers, and our plans […]


What is “List-Unsubscribe?”

Carly Brantz Best Practices
Unsubscribe

We’ve provided a lot of strategies and best practices to ensure delivery, improve delivery rates, and show how they will benefit you in the long run in posts like: How Poor Email Deliverability Impacts Your Business Email Deliverability Metrics: 7 Metrics to Watch to Prevent Delivery Failures How Email Deliverability Directly Affects Your ROI There […]


5 IP Warm Up Tips That Will Get You To The Inbox

Carly Brantz Best Practices
IP_Warm_Up

We’ve talked a lot about why it’s important to warm up your IP, tips on warm up timelines and sending volume, and top questions you should ask your ESP before getting started. At this point, you may be asking yourself…why not just jump in head first and see what happens? While it may be tempting […]


Why Postini is Moving to the Google Graveyard

Carly Brantz Best Practices
gravestone

Postini is (or was) a product that provided email security, instant messaging security, and email archiving services founded in 1999. By 2005 Postini processed over 2.5 billion email messages on a weekly basis and provided anti-spam services for over 4,200 companies. Acquired by Google in 2007 for $625 million dollars to support the Google Apps […]