Articles by Carly Brantz


Carly Brantz

With more than 15 years of experience, Carly Brantz is an email deliverability and inbound marketing veteran. As the VP of Revenue Marketing at SendGrid, Carly empowers her team to transform marketing from a cost center to a revenue generator. With a key focus on funnel optimization, Carly leads the team responsible for content creation, lead nurturing, SEO/SEM, and website optimization. An accomplished speaker, Carly shares her email delivery and revenue marketing tactics as a headline speaker on SendGrid’s international roadshow as well as other Marketing conferences.

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Supporting All Types of Senders

Carly Brantz Company, Product

As we continue our countdown from yesterday of the top reasons you need to start 2012 with SendGrid, I want to focus on the variety of email senders that we support. Luckily, no matter your size or trajectory, we have an affordable solution that grows with you. 

Reason #4: A Solution That Fits All Budgets.

SendGrid is both manageable and affordable for businesses that are just starting out. For organizations in an early growth stage, dedicating valuable resources to email delivery management is expensive in time and money. Our service enables development teams to focus on innovation, rather than infrastructure issues and makes the build vs. buy issue a no-brainer. Read More ›


Kicking Off a New Year

Carly Brantz Company, Product

We think 2012 is going to be a good year for SendGrid and for you. This week, as we begin the new year, we want to remind you how we can help by reviewing our “top ten” reasons you should use SendGrid for the success of your email program. Email delivery doesn’t have to be complex, we strive to make email simple for developers.

Reason #1: Developers Serve as Our Foundation.

We started the SendGrid Developer Community to serve as a central resource for the true believers and die-hard fans of our service – developers. By working closely with the developer community we will create better and more effective information, tools and services that will make email delivery and web development even easier. In turn, developers can focus on building innovative applications that need email in order to work. Read More ›


5 Tips to Ensure Your Transactional Email Gets Delivered

Carly Brantz Best Practices
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tip-imageWhen people think of email they often focus on marketing and promotional messages with special offers to encourage future purchases or inspire customer loyalty. But thousands of businesses also rely on email to automatically communicate information related to transactions or transactional email. This includes:

– Welcome messages
– Account verifications, updates, statements and notices
– Password delivery
– Order confirmations, invoices, receipts and renewals
– Shipping notifications
– Email alerts and updates
– Reminders and cancellations
– Product updates and instructions

To take full advantage of transactional email, you need to have a strong messaging strategy along with sound processes and data collection practices that will help ensure your messages are delivered immediately the inbox.

Read More ›


Email Delivery is Never Guaranteed

Carly Brantz Best Practices, Product, Technical

Consider this. What happens if your email doesn’t arrive in the inbox? – Your customers won’t receive their account alerts. – They’ll miss out on special offers from their favorite brands. – They’ll never know that special someone wants to meet them. – They won’t receive a confirmation of their order. – They won’t see a friend request. – You’ll lose not only revenue but also risk losing trust as emails that were promised never show up. When email fails to make it to the inbox, you have email deliverability problems. And if your business relies on email, achieving high delivery rates is critical to your success. However, email delivery is something many developers take for granted when email is Read More ›


SendGrid Customer Support: More of a Good Thing!

Carly Brantz Company

Announcing Extended Customer Support Hours.

For months, we’ve gathered feedback and observed the usage patterns of our rapidly growing customer base. Today, we’re happy to announce what you’ve been asking for: extended, full-service technical support hours!

Our new hours are 7am to 7pm MST, Monday through Friday.

Our users are often vocal about their experiences with our support team, as you can see from these comments from Seivan and Stephen:


Read More ›


We’ve delivered more than 2 billion emails

Carly Brantz Partnerships, Product

TechCrunch says we have delivered a Bajillion emails … close … actually, we have now delivered more than 2 Billion emails!

This has all been made possible by the 8,000+ awesome companies that have used our service and by putting together a phenomenal team. In the last few months we went from a team of 5, to a team of 18 and growing (we are hiring).

Our engineering team has adopted an awesome development process to produce higher quality software, with key feedback from companies like TwilioGetSatisfactionGnip, and SimpleGeo. Thanks guys! Meanwhile, our support team keeps rocking, they even help debug code on a Saturday night!

In addition to growing our team and enhancing our systems & processes, we have been expanding our feature set, mostly thanks to some great suggestions from our growing community. Friday was a particularly exciting day for us, just as we broke a milestone of achieving over 20 Million emails processed in a single day, we released the following features:

Read More ›


Ready to make a difference? SendGrid is hiring!

Carly Brantz Company
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SendGrid is a cloud based service that delivers emails on behalf of companies to increase their email deliverability.  We have also developed a platform that solves many of the current email problems and flexible enough for other companies to plug in functionality to solve future problems.  SendGrid has been growing really fast after launch and we want you to be part of the awesome company we are building.  We are looking for talented engineers that can help us innovate the email space and make a huge difference. Senior Web Applications Engineer SendGrid is looking for a senior backend engineer that can help us manage and innovate our web applications. Responsibilities: Manage a team of web developers and be responsible for Read More ›


Why you should not use noreply@domain.com in your emails

Carly Brantz Best Practices, Product, Technical
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When we were designing our SendGrid platform, we tried to solve most of the existing email problems and make an extensible platform where other companies could add functionality and solve future problems. One of the current problems is taking incoming replies from emails. We noticed many companies sending automated or transactional emails to their users using a From email address in the form of noreply@domain.com. This creates two huge missed opportunities that SendGrid users can now easily take advantage of by using our parse API. The first missed opportunity is communicating with users.  Companies such as Posterous, WordPress, Intense Debate, and Facebook have taken advantage of the wide adoption of email to develop great applications.  WordPress and Posterous allow users Read More ›


How SendGrid Found the SpamAssassin Y2K10 Rule Bug

Carly Brantz Product, Technical
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One of the many things SendGrid does on the backend to determine if a user is having deliverability problems is scan the content through multiple enterprise spam filters multiple times per day for every user.  Some of the filters include Postini, CloudMark, Brightmail, IronPort, Barracuda, Mail Foundry, and SpamAssassin.  These filters are additional filters from our delivery monitory to ISPs such as Hotmail, Yahoo, Gmail, and AOL.  In the last couple of days we noticed that a lot of legitimate emails were triggering the SpamAssassin filter.  The following shows how our graph looks like: Read More ›


Joe Scharf Joins SendGrid

Carly Brantz Company
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We are very happy to have Joe Scharf join our team.  Joe has tremendous technical experience as well as business development experience having degrees in Computer Science, Electrical Engineer, and an MBA.  Joe will wear many hats in the team so don’t be surprised if you see him all over the place.  Joe will help us provide much better support for our users and help optimize our infrastructure and better utilize our computing resources. SendGrid is still looking for talented individuals to grow its team so please checkout our jobs page and apply if you are the right fit.


Categories of Email Statistics

Carly Brantz Company, Product
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Different types of emails vary in interest to users.  Emails such as shipping alerts, forum notifications, and account confirmations are well received by users and hardly generate any complaints since users already expect these emails.  On the other hand, unexpected emails such as certain newsletters, or email invitations from contact imports on sites such as social networks, event planning , or surveys are less likely to be expected by users and more likely to generate complaints. SendGrid allows companies to tag each of their emails and assign them a category.  After this, SendGrid will track emails sent, clicks, opens, unsubscribes, spam reports, and bounces per category.  Companies using SendGrid will now be able to see what types of emails generate Read More ›


Special Thanks

Carly Brantz Company
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With this being our first blog post, we would like to thank TechStars for being such a wonderful help during the summer.  They helped us get to where we are today.  We cant forget the companies that shared the jouney with us! =) Stay tuned for updates from our blog from time to time!