How to Use Personalization to Create Meaningful Customer Relationships Carly Brantz January 10, 2017 Best Practices, Email Marketing Personalization is more important than ever for email marketers. But personalization must go beyond just using a first name in your communication. Remember that all relationships are a give and take. And marketers must ensure they are giving first and adding value to a subscriber’s day before they make any sort of ask. Read More ›
2017: The Next BIG Thing is Email Carly Brantz December 21, 2016 Email Marketing Email will continue to be the next “big thing” in 2017 because it is at the center of all successful marketing programs. Email continues to evolve and change, but as users learn to evolve with it and use it more effectively, it will continue to be the most powerful digital marketing channel available. Read More ›
How to Test Your Holiday Email Marketing Campaigns Carly Brantz November 29, 2016 Email Marketing Now that we've officially entered the holiday buying season, it is critical that you are being thoughtful about the email you send. Make the most of this time increased sending by testing variables along the way. Read More ›
Planning Ahead For Your Holiday Email Sending Carly Brantz October 16, 2015 Best Practices As a kid, I always got sick during the weeks leading to Christmas. I don’t like surprises, and the uncertainty of the holidays, which is fun for most kids, stressed me out. As an adult, not a whole lot has changed. I am not stressed per se, but that is because I am in charge […]
3 Email Marketing Strategies to Jump Start Your Summer Sending Carly Brantz June 3, 2015 Email Marketing A few months ago, our friends at Windows IT Pro asked me to share my thoughts on today’s most popular email marketing trends and strategies. As summer approaches and we start prepping new email campaigns, I thought it would be a good time to re-visit these tips. 1.) What email strategy should people be talking […]
Email Marketing with the Birthday Email Carly Brantz April 20, 2015 Email Marketing I love birthdays, even if it means growing older. I recently celebrated my birthday and because I am constantly encouraging segmentation based on subscriber information, I was looking forward to seeing which companies would use my demographic information to target me with a birthday email. Timing Matters Two weeks before my birthday, I received my […]
Make Your Marketing Meaningful in 2015 Carly Brantz December 30, 2014 Email Marketing As Lao Tzu, a 6th Century Chinese poet said, “Those who have knowledge don’t predict. Those who predict don’t have knowledge.” As we head into 2015, rather than making outlandish predictions for marketers, I would rather make suggestions on three valuable things I have learned that can improve your marketing program in the new year. […]
5 Questions to Ask When Troubleshooting Email Delivery Problems Carly Brantz October 20, 2014 Best Practices Yikes! Your delivery rates are low and you don’t know what to do. Before you panic, remember that email deliverability is a tricky business. Accept the fact that there is always a chance that one of your campaigns will fall victim to the spam folder. Even the best senders meet with a delivery failure or […]
Email Delivery Failure: What Causes It? Carly Brantz September 17, 2014 Best Practices Email delivery can be a frustrating business. You work hard to create emails that will capture your customers’ attention, and sometimes all of that hard work goes to waste. And despite your customers having asked to receive these emails, Internet Service Providers (ISPs—like Gmail, Yahoo, and AOL) and other filters can make can make 22% of them go undelivered. What’s a sender to do? Read More ›
4 Email Subject Lines To Learn From Carly Brantz August 25, 2014 Best Practices Subject lines can make or break the open rates for your email. Therefore, it’s imperative to continuously test the content, tone, and length of your subject lines to see which ones work better. Often the results of your tests will surprise you and your gut instincts will be proven wrong. It is important to having […]
Learning from a Couple Email Unsubscribe “No-Nos” Carly Brantz August 7, 2014 Best Practices Unsubscribing is the process by which recipients voluntarily remove themselves from your email list. When a person decides they no longer want to hear from you, it’s your job as a sender to make sure the removal process is swift and easy. The CAN-SPAM ACT of 2003 specifically addresses the issue of unsubscribe. Because of […]
Send Me to Greece Carly Brantz June 2, 2014 Best Practices I often write about how important it is to segment your lists and the many ways you can do that whether it is by demographics and purchase behavior, or by email stream or type. Today, there is absolutely no reason why you should be sending one, generic message to your entire list. If you want to […]