Email is a vital communication channel for businesses across all industries. From transactional emails and shipping notifications to marketing comms and administrative alerts, email is used to send crucial information to stakeholders every day. Staying out of the spam folder is imperative—how else will your audience stay in the know?

It’s a tricky balancing act to stay in the inbox and out of spam. Enter Top 10 Tips and Tricks  to Stay Out of the Spam Folder!

This guide has been a Twilio SendGrid staple for years and we’re excited to update it with everything you need to know about staying out of the spam folder in 2020.

Staying out of the spam folder is key to email success, but it’s no simple feat. No matter your sender reputation or how long you’ve been sending, every sender invariably runs into inboxing issues at some point. Have no fear! Inboxing issues do not have to be permanent.

This updated guide covers several ways to improve your email deliverability and sender reputation, paving the way out of the spam folder. In this guide, you will:

  • Learn about the most effective email authentication strategies.
  • Understand the relationship between deliverability, privacy legislation, and compliance.
  • Learn best practices for maintaining a clean contact list.

Check out Top 10 Tips and Tricks to Stay Out of the Spam Folder and get back into the inbox today.



Brooke is a Content Marketing Associate at Twilio SendGrid contributing to the blog and writing other digital content. Brooke is a self-proclaimed pop culture geek, and when she’s not writing she can be found nerding out in Denver about her favorite TV shows and books.