Email is a vital communication channel for businesses across all industries. From transactional emails and shipping notifications to marketing comms and administrative alerts, email is used to send crucial information to stakeholders every day. Staying out of the spam folder is imperative—how else will your audience stay in the know?
This guide has been a Twilio SendGrid staple for years and we’re excited to update it with everything you need to know about staying out of the spam folder in 2020.
Staying out of the spam folder is key to email success, but it’s no simple feat. No matter your sender reputation or how long you’ve been sending, every sender invariably runs into inboxing issues at some point. Have no fear! Inboxing issues do not have to be permanent.
This updated guide covers several ways to improve your email deliverability and sender reputation, paving the way out of the spam folder. In this guide, you will:
Learn about the most effective email authentication strategies.
Understand the relationship between deliverability, privacy legislation, and compliance.
Learn best practices for maintaining a clean contact list.
