SendGrid's Email Deliverability Blog

From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

5 CAN-SPAM Myths & Best Practices: From a Lawyer’s POV

Michael Tognetti Best Practices
killer email

As a lawyer, one of my favorite party tricks is to correct people who misquote the law. I don’t get invited to many parties. In casual conversation around our busiest SendGrid office, I often hear misstatements of the law, particularly the relevant CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing enacted in 2003) and I’ll start the awkward … Read more ›

Canada’s Anti-Spam Legislation (CASL): FAQ

Best Practices
A concept based on the Canadian legal system.

If you haven’t visited the content corner of SendGrid in a while, you may have missed some of the new content we’ve created around Canada’s Anti-Spam Legislation (CASL). Our delivery consultant, Jacob Hansen, hosted legal expert, Shaun Brown, in a CASL-focused webcast where we discussed what CASL is, what it does and doesn’t apply to, and what measures you need to put in place … Read more ›

What Your Business Needs to Know About Canada’s Anti-Spam Legislation (CASL)

Best Practices
Gavel on sounding block

Since Canada’s Anti-Spam Legislation (CASL) was introduced last year, we’ve received a lot of questions from people that are confused and intimidated by the law. We hear you and we want to help! To assist with sorting through the legal jargon (and help prevent you from incurring any large fines), we’ve brought in an expert to provide the most up to date … Read more ›

Spam as Overcommunication: Preventing Unsubscribes and False Spam Reports

Best Practices
spam as overcommunication

As you continue to innovate your app, it’s easy to want to reach out and update your customers about your innovations as much as possible. Unfortunately, this can be a mistake. When you communicate too often with your recipient list, you can dilute the importance of your messages and annoy your recipients because you’re flooding their inboxes with information that may … Read more ›

Can’t Stay Out of the Spam Folder?


There is nothing more frustrating than being accused of something you’re not. So if you’re not sending spam, but keep ending up in the spam folder, we hear your pain and want to help! Even the smartest, best-intentioned senders can get caught in a dreadful spam trap or forget to whitelabel, so don’t beat yourself up. It happens. The good … Read more ›

My Email is Sending Spam! Now what?

Best Practices
my email is sending spam

From Inbox to the Spam Folder My email is sending spam! It’s the bane of any email campaign. Whether you’ve just started to send email, or you’re sending millions of emails each month, it’s never a good thing for messages to end up in the spam folder. If you’ve noticed more and more instances where your email is being considered … Read more ›

CAN-SPAM Compliance: Breaking it Down

Best Practices
Why Legitimate App Email is Mistaken for Spam

Some of the most common questions we hear from customers are “What is CAN-SPAM Compliance?” or “What is the CAN-SPAM law?”. Fortunately, as experts in email deliverability, we’re here to help! We’ve put together an easy CAN-SPAM FAQ, and the steps you can take to make sure your email campaign is CAN-SPAM compliant. What is CAN-SPAM? CAN-SPAM is short for … Read more ›

Canadian Anti-Spam Law: What You Need to Know

Best Practices

Do you send email to Canadian recipients? If so, new legislation called the Canadian Anti-Spam Law (CASL) affects you. CASL will go into effect on July 1, 2014 as a way to deter spammers from targeting Canadians and to provide law enforcement better ways for stopping those malicious senders. CASL requires senders to implement changes to any commercial electronic messages (CEMs) … Read more ›