Sending Remarkable Email: An Interview With Chad White Kate Schmeisser July 20, 2017 Best Practices, Community, Email Marketing We were thrilled when Chad White agreed to sit down for an interview with our CMO, Scott Heimes. Chad’s the Research Director at Litmus and the author of a book that we consider a true staple around here at SendGrid, Email Marketing Rules. Read the interview. Read More ›
Email for Startups: Next Steps When Scaling Your Email Program Lauren Alworth July 19, 2017 Best Practices, Email Marketing What are the next steps once you’ve established your email program? Below, we’ve outlined a handful of tips to help you ensure everything stays running smoothly as you continue to grow your startup. Read More ›
Email ROI Calculator: What a 1% Email Delivery Improvement Can Do to Your Bottom Line Joanna Roberts July 18, 2017 Email Marketing, Product What’s the value of your email program? How much more money could you make if you got more emails delivered to the inbox? We’ve developed a new online Email ROI Calculator that allows anyone to determine what even a small improvement in inbox rate is worth to your email program. Read More ›
Join SendGrid Labs’ New Experiment And Grow Your Business With Email and Ads Liz Yee July 14, 2017 Product SendGrid Labs is excited to announce its latest experiment: Grow My Business. Built on SendGrid’s email service expertise and vast customer network, Grow My Business is your playbook for more affordable and effective customer acquisition. Built from the ground up for growth marketers, Grow My Business will help you effortlessly acquire new leads, craft your next product launch, and tightly coordinate your advertising and email marketing campaigns. Read More ›
Product Advice For Startups Scott Williamson July 13, 2017 Community, Product The following guidance is intended for time-starved startup founders or very early startup product people who may not have had formal product training, but recognize the huge importance of getting early stage product work done effectively and want to beef up their skills in the area. Read More ›
Create More Personalized Email Content and Turn Engagement Into Revenue AJ Frank July 12, 2017 Partnerships As an email marketer, you’re already taking steps to ensure your emails are structured and delivered optimally. But where are those emails driving to? Does your content have a home that lives up to your brand? And does your content reciprocally grow your email list? Read More ›
Time Kills Sales: Use Email With “Instant Buy” Capabilities To Reduce Cart Abandonment Bob Delamore July 11, 2017 Email Marketing, Partnerships If your goal is to increase sales with a product announcement or with a special offer, sending recipients back to your website only reduces the chance of actually closing a sale. Read how sending cart abandonment emails and enabling instant buy capabilities within your email will help you close more sale deals. Read More ›
Security At The Grid: How We Do It And What It Means For Senders Sue Pomeroy July 7, 2017 Company Oftentimes, the topic of information security happens behind the scenes–it’s something that’s just expected, so the only time it’s talked about is when it isn’t present or doesn’t work. Although many of your questions about our various security features can be answered by our security page this post discusses SendGrid's recently obtained SOC2 certification, as well as more security updates. Read More ›
How To Create Google AdWords Customer Match Lists With SendGrid Dustin Hovey July 6, 2017 Email Marketing Harnessing your SendGrid Marketing Campaigns contact list to work in concert with Google AdWords provides a highly-targeted, scalable approach to reach your most engaged customers and prospects. his post provides instruction on how quickly integrate your SendGrid Marketing Campaigns contact list with AdWords Customer Match. Read More ›
Email for Startups: Outside the Box Marketing Lauren Alworth July 5, 2017 Best Practices, Email Marketing While transactional email is pretty straightforward and inelastic, your email marketing campaigns are where you can get creative and have a little fun. Read on to learn how to dive deeper into your email marketing options. Read More ›
Programming For Marketers: How To Install Python Adrian Palacios June 30, 2017 Email Marketing, Technical If you are a marketer interested in learning basic programming, this post explains how to install Python on your computer and run a test command. Read More ›
Email Marketing Subject Lines: Dos and Don’ts Kelsey Bernius June 29, 2017 Email Marketing Subject lines can be one of the more challenging email elements to master. Read some subject line dos and don’ts to help you with your next campaign. Read More ›