SendGrid's Email Deliverability Blog

From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.


Wrapping Up 2016: Marketing Campaigns’ First Year

Email Marketing, Product
2016 was Marketing Campaigns’ debut year, and we at SendGrid couldn’t be more proud of—and grateful for—the successes we’ve achieved with your help. As 2016 came to a close, our teams were hard at work on behind-the-scenes product improvements that ensure Marketing Campaigns will continue to be a leader in scale and reliability, as well as laying the foundation for some big deliverables in 2017. Read More ›

Creating a Subscription Widget with Node.js

Devin Chasanoff Best Practices, Technical
I recently developed an open source subscription widget built using SendGrid’s Node.js API library. While this is not an officially supported SendGrid library, the goal was to make an easily deployable, flexible widget any SendGrid customer can incorporate into an HTML page that collects existing and potential customers’ email addresses and other useful information to store within their Marketing Campaigns Contacts. Read More ›

Send Your Email With Confidence (And With a Little Help From Your Friends)

Best Practices, Events
The Send With Confidence tour kicks off this January and our email experts are visiting London, Amsterdam, New York, LA, and San Francisco to meet with senders who’ve experienced all the highs and lows of email management. Whether email is part of your every day, or one of the hundreds of items on your to-do list, let us help you with some that work for you on this roadshow. Read More ›

Email Newsletter Measuring, Testing, and Reporting: Tips from The SendGrid Scoop

Best Practices, Email Marketing
Welcome back to the final installment of Behind the Scoop, a four-part series that was created to peel back the layers of email marketing by sharing the newsletter process and tips from SendGrid’s very own in-house email marketing team. Measuring your engagement statistics, reviewing results of any A/B testing and reporting/celebrating success will help you affirm strategies or direct you to areas where you can improve for future newsletters. Read More ›

How to Use SEM to Build Your Email List

Dustin Hovey Best Practices, Email Marketing
Many businesses have a great message to tell, but they don’t get the consideration they deserve. These businesses often neglect the most important element to building a tribe because they discard one simple, but essential, marketing asset-the email list. This post discusses how to effectively build the size and quality of your email list by harnessing the power and reach of SEM (Search Engine Marketing). Read More ›