SendGrid's Email Deliverability Blog

From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.


Episode 3 of The Grid: Chief Architect, JR Jasperson on Scaling Engineering and What Startups Should Focus On

Community
Startups usually don't start out with a Chief Architect. It's a position that exists a bit later in the game. Once engineering teams grow, problems start popping up, and coordination isn't as easy as just walking over to someone's desk. Unfortunately, startups can end up paying big for making architecture mistakes early. Our Chief Architect weighed in on The Grid to share how to avoid those mistakes. Read More ›

SendGrid’s 2017 Email Deliverability Guide

Best Practices
2017_Deliverability_Guide
We’re happy to announce that we’ve updated one of our most valuable and popular guides for 2017! SendGrid’s Email Deliverability Guide was originally created to help email senders learn more about email deliverability and what it takes to get messages delivered to the inbox instead of the spam or junk folder. Read More ›

The Future of Email Marketing (An Informal Survey)

Len Shneyder Email Marketing, Events
With the coming of each new year, pundits and marketing insiders take to the airwaves (or the tweeters) to predict which new shiny objects we’ll obsess over. This happens at events and in many trade publications both online and off. Email is no different; making predictions about the future of a venerable marketing channel is part and parcel for every digital marketer with a vested stake in the success of email as both a category and a tool in their customer engagement quiver. Earlier this year, we met many of our international senders, as well as gathered their input on trends in the email space. Read More ›

A New Map of Industry Email Volume in Each State

Email Marketing
In order to create the Global Email Benchmark Report, we looked at billions of different pieces of data. While the report is a great resource to compare your email metrics to the rest of your industry, we had even more information we wanted to share on a more granular scale. In addition to the types of devices used, we also looked at where the email recipients of different industries are opening and engaging with email on a state level. Read More ›

How to Back Up Riak and Solr Data

Brad Culberson Technical
SendGrid is using Riak and Solr for the Marketing Campaigns contacts dataset. We built a disaster recovery plan that protects that dataset from corruption/unintentional deletion/data center loss. This is a challenging task due to the size and growth of that data. We’re currently storing approximately 2TB of key value data and 18TB of Solr index data. Read More ›

Caching Is Not Like Bacon: Control Yourself

Brad Culberson Technical
Most developers think caching is like bacon. You can add it to anything and it’s better. Brad Culberson, Principal Engineer II at SendGrid shares how he runs across code in production that is frequently overly complex and actually performing worse due to caching. This article will guide you on what to look for and how you should evaluate whether your cache is detrimental to your application. Read More ›

SendGrid CEO Responds to Trump’s Executive Order on Immigration

Sameer Dholakia Community, Company
SG_Logo_Blog
As you know, this past Friday, President Trump issued an executive order restricting immigration from seven Muslim-majority countries. Over the weekend, many of our government leaders, business leaders, our fellow citizens here in the U.S. and leaders from around the world have spoken out against this order, accurately stating that it directly conflicts with our country’s values and that it is fundamentally un-American. Read More ›

Using Google Cloud Platform & SendGrid to Keep Up With Success: The Screen Time Labs Case Study

Jessy Sweet Product
In 2014, Steve Vangasse created a simple, reliable app that rewarded his kids for managing their time responsibly on their new tablets. In just two years, more than 1 million parents have downloaded Screen Time. Boasting over 100,000 daily active users, the app leverages email to send its users important alerts regarding their children’s activities. Read More ›