Harder, Better, Stronger: Solving Marketing Challenges From Opposing Ends Kelsey Bernius June 21, 2017 Company Read how Jen Kessler and Chiara McPee are solving some of marketing's hardest challenges by bringing different perspectives to each problem. Read More ›
Email for Startups: Ready to Start Marketing? Lauren Alworth June 19, 2017 Best Practices Learn about the best ways to get started using marketing emails, tactics for making your marketing emails successful, and what you should avoid. Read More ›
Benefits of Python for Marketers Adrian Palacios June 14, 2017 Email Marketing, Technical Learn how to start using Python, a computer programming language that can help marketers save time, increase their skill set, and become more valuable team members. Read More ›
Email for Startups: Transactional Comes First Lauren Alworth June 13, 2017 Best Practices Once you have your ESP locked and loaded, it’s time to start sending. Read on to find out how to take the next step with transactional email. Read More ›
Terra.com Ending Freemail Services: What Senders Need to Know Luke Martinez June 9, 2017 Community Read what you should do as a sender to prepare for the upcoming discontinuation of free Terra.com email domains. Read More ›
Email for Startups: Choosing an ESP Lauren Alworth June 7, 2017 Best Practices Developing an email program can be tough, especially for new businesses like startups. Read on to find out why you should be sending through an ESP and how to choose the right option for your business. Read More ›
In Praise of Spam Complaints Will Boyd June 7, 2017 Best Practices, Email Marketing What should you do about spam complaints? Learning to listen to, rather than fight against, spam complaints is a key skill of advanced email marketers. Read More ›
To Achieve Great Email Personalization, Seek the Best of Both Worlds: Part 2 Bryan Sise June 2, 2017 Email Marketing, Product Elevate Your Email Marketing with a Customized Approach is a new research report that evaluates the emerging use of custom campaign management tools. Read More ›
To Achieve Great Email Personalization, Seek the Best of Both Worlds: Part 1 Bryan Sise June 1, 2017 Email Marketing Read about a few companies who are achieving a highly personalized customer experience through email marketing and building brand love as a result. Read More ›
Using Kafka as a Data Pipeline to Increase Availability Brad Culberson May 31, 2017 Technical Read how we accommodate large volumes of email and the load generated by large insertions or updates of recipient lists using Kafka as a data pipeline. Read More ›
Simplify Over-The-Top Messaging In Your App Rebecca LeDoux May 26, 2017 Partnerships Read how Twilio uses APIs for OTT messaging thus reducing the time, confusion, and expense of communicating with your users through your application. Read More ›
How To Create Customized And Contextual Email Campaigns Scott Heimes May 25, 2017 Email Marketing The following ideas can help you act upon your audiences past behaviors, intent, and unique traits so that your email will speak to them more personally. Read More ›